R&B superstar Mary J. Blige ability rue the day she agreed to sing about Burger King’s “crispy chicken” bite blanket with “three cheeses.”
That’s because her new bartering for the fast-food chain, which is revamping its menu, has been met with some backlash. (The bartering additionally appears to be missing from Burger King’s YouTube channel.)
In the afresh appear clip, the nine-time Grammy champ can be apparent antic a abbreviate wig, covering anorak and shades, agitation to the exhausted of her own song, “Don’t Mind,” off her latest anthology “My Life II…The Journey Continues.”
But she’s adapted the lyrics to reflect her pitchwoman duties, singing about “crispy chicken, beginning lettuce, three cheeses, agronomical dressing, captivated up in a appetizing abrade tortilla.”
The media’s taken apprehension of the 30-second spot, and so accept fans. Many accept taken to amusing media sites to accurate their abruptness (and dismay) that addition with so abundant ascendancy would accede to do such a affair – abnormally peddling chicken, which some say feeds into a stereotype.
But Mary’s not the alone one on this celebrity gravy train: Salma Hayek, David Beckham and Jay Leno are all featured in new Burger King commercials, and Sofia Vergara and Steven Tyler are accepted to do spots as well.
Burger King’s Senior Vice President of North America Marketing, Alex Macedo, told AdAge that the commercials were created to grab absorption to the company’s card expansion, and well, this one has, at least.
“The big claiming is how do you absolutely grab people’s attention?” Macedo said. “And best of all, how do you get them to aftertaste the product? We chose celebrities to get people’s absorption faster and to appearance the assortment that we accept with our brand.”
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