Road Twenty-Two, a socially acquainted San Francisco brand, appear that afterwards four years it is shutting bottomward its business.
Since 2014, the T-shirt band has advised affluence tees while giving jobs to above changeable prisoners, who helped amalgamation the T-shirts at a bed-making ability in the San Francisco Bay Area. The cast was called afterwards Road 22, the capital accompaniment avenue to the Central California Women’s Ability in Chowchilla, the better changeable correctional ability in California.
The brand, which retailed from $60 to $80, was awash to added than 200 a boutiques. It fabricated mostly women’s T-shirts but some men’s looks too, which were beat by stars including Hugh Jackman. But that wasn’t abundant to accumulate the cast going, and its cease was appear on Sept. 13, said Fif Ghobadian, the co-founder and arch controlling officer.
“We had an appulse but not abundant of an appulse to accumulate going,” Ghobadian said. She and a scattering of bodies who managed the aggregation and did sales were never able to accomplish abundant money to leave their day jobs, and the bodies who the cast was allowance bare added attention. “You bare to be there every day,” Ghobadian said. “The complexities were greater, and the charge for allotment was greater than what we bare to do.”
Ghobadian started the cast with Alice Larkin Cahan, who formed as a stylist and had a accomplishments in appearance design. The label’s acme featured a ambit of silhouettes, such as catchbasin tops, aggregation necks and long-sleeved T-shirts. The cast offered basal acme as able-bodied as acme with pop-up-style images and statements such as “Feminist” as able-bodied as amusement such as “You can’t accomplish anybody happy. You are not an avocado.”
Mission statements additionally were printed central the brand’s T- shirts. One account said: “High-end burghal accouterment fabricated with the acceptance that who you are affairs and what you abrasion matters.”
Political considerations were additionally a allotment of the brand’s business. It fabricated T-shirts for Gavin Newsom’s aboriginal gubernatorial attack in 2016.
Ghobadian, who will assignment as a mortgage-loan officer, said there are currently no affairs to animate the brand. Road Twenty-Two will accept a defalcation auction at The Garage, amid at 2955 Geary Blvd. in San Francisco Oct. 6–7.
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