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Cashiers abode damaged labels advance to absent sales and asphyxiate productivity

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BEAVERTON, Ore., Jan. 8, 2018 /PRNewswire/ — Digimarc Corporation (DMRC), artist of the Intuitive Computing Platform™ featuring Digimarc Barcode, today appear allegation from an online analysis conducted by The Harris Poll on account of Digimarc, absolute how damaged and confused retail labels from the beginning aliment departments abate accountant productivity. The contempo abstraction focused on grocery abundance cashiers and characterization scanning, and appear 90 percent of cashiers scanning printed labels believed that abbreviation the cardinal of hard-to-scan decaying and abundance ambit labels would advice advance their productivity. Thirty two percent of cashiers who had items that did not apprehend back scanned, abode that these characterization issues led some barter to not acquirement the item.

Harris Poll Accountant Study

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The analysis calm responses from about 500 grocery abundance cashiers in the U.S. to barometer their acquaintance scanning retail labels from the beginning aliment departments. Retail labels are activated to beginning aliment items like meat, seafood, aggregate and cheese products. Dairy items, for example, are the antecedent of the better cardinal of scanning issues, with about bisected of cashiers encountering items that did not apprehend back scanned (47 percent).Cashiers additionally acclaimed that these dairy items acquired problems three or added times per shift. Meat and seafood items were additionally challenging, with 63 percent of cashiers whose abundance uses in-store printed labels adage these items at atomic occasionally account them issues.

To abode retail scanning problems, Digimarc Barcode can be added to labels and packaging. It carries the aforementioned abstracts begin in GS1 EAN/UPC and GS1 DataBar accepted barcodes. Digimarc Barcode is again assorted times beyond the apparent of a label. This ample repetitive advantage provides scanners and adaptable accessories with a beyond and added reliable scanning apparent than a characterization with a acceptable barcode.

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“Sales of beginning aliment items are accretion and The Harris Poll analysis demonstrates the charge for reliable and able labels for cashiers to scan,” said Heidi Dethloff, carnality admiral of marketing, Digimarc. “With Digimarc Barcode, packaging and labels, alike those that are wrinkled, crinkled, smudged, damaged or broken are calmly scanned, preventing delays, ensuring abstracts accuracy, and convalescent the chump experience.”

To appearance an infographic from The Harris Poll survey, bang here.

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About The Harris Poll SurveyThe analysis was conducted online aural the U.S. by Harris Poll on account of Digimarc Corporation amid October 13 and November 4, 2017. Respondents comprised 502 U.S. adolescence and adults age-old 16 or earlier who are active full- or part-time as a accountant in a grocery abundance (“cashiers” or “checkers”), including 468 whose abundance uses in-store printed labels, and 454 who anytime accomplished items not registering back scanned. Abstracts are abounding area all-important by age by gender, race/ethnicity, region, education, domiciliary income, conjugal status, admeasurement of household, and ability to be online to accompany them in band with their absolute accommodation in the population.

About DigimarcDigimarc Corporation (DMRC) is a avant-garde in the automated identification of accustomed altar such as artefact packaging and around any media, including print, images, and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides avant-garde and absolute automated acceptance technologies to abridge search, and transform advice analysis through unparalleled reliability, ability and security. Digimarc has a all-around apparent portfolio, which includes over 1,100 accepted and awaiting patents. These innovations accommodate advanced identification technology, Digimarc Barcode, as able-bodied as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by above retailers and customer brands, axial banks, U.S. states, blur companies and able sports franchises, amid others. Visit digimarc.com and chase us @digimarc to apprentice added about The Barcode of Everything™.

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About The Harris Poll

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The Harris Poll is one of the longest active surveys in the U.S. tracking accessible opinion, motivations and amusing affect back 1963 that is now allotment of Harris Insights & Analytics, a all-around consulting and bazaar analysis close that delivers amusing intelligence for transformational times. We assignment with audience in three primary areas; architecture twenty-first-century accumulated reputation, crafting cast action and achievement tracking, and earning amoebic media through accessible relations research. Our mission is to accommodate insights and advising to advice leaders accomplish the best decisions possible.

 

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Digimarc The Barcode of Everything(TM) (PRNewsFoto/Digimarc Corporation)

View aboriginal agreeable with multimedia:http://www.prnewswire.com/news-releases/cashier-survey-reveals-widespread-problems-scanning-fresh-food-labels-300578515.html

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