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(AP) — For a continued time, the two choices in desktop printers accept been inkjet and laser. This year, a cogent aberration on the inkjet is hitting the bazaar and promises aerial acceleration – anticipate one blush folio per additional – at almost low cost.

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The aggregation abaft the new technology, Memjet, hopes to snag a cogent allotment of the $250 billion-per-year common press market.

“We’re bringing advocate change to the industry,” said Len Lauer, Memjet’s CEO.

Memjet can be several times faster than a approved inkjet because instead of accepting a baby book arch that sweeps beyond the page, over and over, Memjet’s arch is as advanced as the folio and doesn’t move. As the cardboard campaign beneath it, 70,000 diminutive nozzles access ink all at the aforementioned time.

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High-end laser printers can bout Memjet’s acceleration but they amount more, both to buy and to use. Lauer expects Memjet-equipped printers to hit the bazaar this year for $500 to $600. The ink will amount about 5 cents per page, compared with 12 cents to 25 cents per folio for laser toner or chump inkjet ink.

The page-wide active and tiny nozzles are fabricated accessible by advances in micro-electro-mechanical systems, or MEMS. These are genitalia fabricated out of silicon application abounding of the aforementioned techniques that go into authoritative computer chips, so manufacturers can actualize tiny and actual absolute automated assemblies. MEMS are additionally acclimated in agenda cinema projectors and in the sensors that abduction the motion of the Nintendo Wii’s remotes and such acute phones as the iPhone. Added companies accept approved advanced inkjet heads, but Memjet appears to be the aboriginal to accomplish it a accomplished desktop product.

The artist of the Memjet arch is Kia Silverbrook, an Australian, but the a captivated aggregation is based in San Diego. Lauer comes from addition San Diego-based company, wireless technology developer Qualcomm Inc., area he was arch operating officer.

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The aboriginal Memjet for the appointment bazaar will be awash by computer maker Lenovo Corp. in China aboriginal this year and by added ally in Taiwan and India, the companies appear this week. Memjet hasn’t appear a accomplice for the U.S., but Lauer said the printer would be awash actuality this year as well.

In a affirmation this anniversary at the International Chump Electronics Show in Las Vegas, a ancestor of the appointment printer aerated out blush pages, one per second, of a affection duplicate from a acceptable inkjet printer.

“It’s a disruptor in that it’s actual fast for a actual low price,” said Keith Kmetz, a press industry analyst for IDC. The technology “has had the bazaar abuzz,” he said, but he added that there’s added to bazaar success than technology. Memjet has still has to prove that its ally can bazaar the printers effectively. Memjet has talked about its technology for years while it straightened out some kinks, so it won’t t absolute players such as Hewlett-Packard Co., Lexmark International Inc. and Canon Inc. by surprise.

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“I haven’t noticed in my conversations with them that they’re acutely concerned,” Kmetz said.

Memjet isn’t targeting consumers with its printers, at atomic for now. The home printer bazaar is alike tougher than the appointment market, because manufacturers such as HP angel their articles heavily, again accomplish the money aback from sales of ink cartridges. Fast press isn’t as important to consumers, who are additionally press beneath and accretion added advice and pictures about on their acute phones.

Memjet is targeting bartering press applications, such as photofinishing, with a assemblage that prints page-wide bright photos. The ambition is to alter angishore minilab prints, which are still mostly created application light-sensitive cardboard and baneful chemicals. Memjet’s assemblage is smaller, cheaper and faster. Prints from a ancestor apparent this anniversary weren’t as vividly black as approved minilab prints, but Lauer said the technology is still actuality tweaked.

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Label printers with Memjet’s active are already in use. This agency that a aggregation such as FedEx Corp., for example, that prints millions of barcode labels every day could now add blush to them, conceivably for its logo or added advice that should angle out, Lauer said. The technology could additionally be acclimated in banknote registers, which would let retailers book out coupons in blush on receipts. However, the 8.5-inch advanced Memjet arch is too ample for a banknote register, so Memjet would accept to accomplish a abate one.

One customer, Lauer said, uses the characterization printer to book tens of bags of alone addressed direct-mail envelopes every day, after defective to pre-print the blush with standard, high-volume “offset” printing.

“Yes, you can now get your clutter mail in color,” Lauer said.

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Explore further: Memjet Customers, Roadmap Start Taking Shape

©2010 The Associated Press. All rights reserved. This actual may not be published, broadcast, rewritten or redistributed.

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