Farfetch is growing like crazy as the aggregation aloof anchored $110 million. The London-based startup has become a ascendant e-commerce amateur in the appearance space. Farfetch runs a exchange that connects high-end appearance retailers with customers. But the aggregation doesn’t plan to stop there.
Today’s Series F annular was led by Temasek, IDG Capital Partners and Eurazeo. Existing broker Vitruvian Partners additionally participated. Farfetch additionally anchored a $50 actor acclaim band to addition its growth. Previously, the company raised $86 actor in March 2015.
In 2015 alone, Farfetch managed $500 actor in transaction value. And because of its exchange approach, the aggregation takes a cut on every transaction.
But Farfetch isn’t annihilation like eBay or Amazon Marketplace. The aggregation focuses on appearance brands and wants to advice them seamlessly accommodate offline and online affairs in a unified experience.
That’s apparently additionally why Farfetch has been alive on a white characterization belvedere solution. As you can see on ManoloBlahnik.com, you can acquirement high-end shoes anon on the company’s website. Behind the scene, Farfetch runs the show.
While Farfetch doesn’t administer inventories, the startup can affix anon to your account and provides categorical chump abutment with in-store pick-ups, same-day deliveries in above cities, analeptic account if you appetite to acknowledgment an account and more.
So for a baby appearance brand, application Farfetch’s belvedere could accomplish it abundant easier to alpha affairs online. You don’t charge to accomplish compromises and admeasure allotment of your account to the online platform.
As usual, the aggregation is activity to use today’s allotment annular to beat the world. Farfetch wants to advance in its own exchange and its white characterization belvedere solution. And this is smart, as off-site advance could be a big bazaar for Farfetch accustomed that appearance brands already apperceive how to allocution with loyal customers.
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