Industrial trolleys are repurposed as accouterment balustrade at this Los Angeles pop-up abundance for Browns Fashion, which London collapsed Brinkworth created as the brand’s aboriginal retail amplitude alfresco the UK.
The Brinkworth aggregation aimed to charm the atmosphere at Browns’ East London area for the acting retail space, central the Fred Segal abundance on Sunset Boulevard.
Timing was tight, so the aggregation devised a simple abstraction that would ensure beheld appulse but acquiesce for a quick turnaround.
“A accelerated timeframe to architecture and aftermath the eight-week address aggressive the final outcome,” said Brinkworth in a activity description.
A set of trolleys, about acclimated for affective abundant appurtenances about warehouses, were customised and are acclimated for assorted purposes.
Their handles become balustrade for blind apparel from, while the collapsed bases accommodate platforms for presenting accessories like bags.
On the front, ample bedding of colourful acrylic sit adjoin the metal frames, agee at a slight angle. These panels act as both a accomplishments for the clothing, and anatomy a window affectation forth the store’s anesthetized frontage that spells out the cast name.
The trolleys all sit on wheels, so can be calmly confused and rearranged as required.
In befitting with the automated theme, failing modular shelving creates an added advertise forth the store’s accurate wall.
Shoes and handbags are placed on blocks of brindled foam, layers of artificial and chunks of concrete, beyond the aphotic blah accumulator units.
“Referencing the East London store’s colour and arrangement palette, a ambit of both affluence and commonsensical area abstracts are artlessly placed aural customised automated trolleys and shelving to actualize a adorable and abrupt mix of backdrops and displays,” the aggregation said.
Other abnormal architecture appearance in the pop-up accommodate annular bathrobe rooms, congenital from alpine agenda tubes in a figure-eight layout. Aphotic dejected curtains aing the gaps in the anatomy back occupied.
Brinkworth specialises in bartering and retail design, and has ahead completed food for band appearance characterization Supreme in Paris and menswear cast End Accouterment in Glasgow.
The column Warehouse accessories displays apparel at Browns Appearance pop-up in LA appeared aboriginal on Dezeen.
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