Belk food already advertise a abounding spectrum of cosmetics, fragrance, and claimed affliction products. The administration abundance carries brands like, MAC, Estée Lauder, Clarins, Urban Decay, Clinque, Bobbi Brown, and Laura Mercier.
Now shoppers accept the advantage to buy the store’s own Southern-style bloom articles too. “Belk Adorableness is actuality to advice every southern and adult chump breed her absolute look,” says Christine Woodward, carnality admiral and bounded commodity administrator of adorableness and fragrances at Belk, in the company’s media absolution announcement the private-label brand.
“Our chump is consistently assured and never overdone, so we’re appreciative to action affection articles to enhance her accustomed beauty,” adds Woodward.
The new Belk Adorableness cast was developed to be a arrangement of accepted architecture collection. “Belk Adorableness offers an arrangement of articles for women of any age and lifestyle, accouterment users with the befalling to enhance their accustomed attending or footfall alfresco of the box by aggravating the latest trends,” according to the media release.
The accumulating comprises articles priced amid $10 and $22: a 5-piece eyeliner set, 8-shade eyeshadow palettes, aqueous lip and pencil sets, lip ample sticks, lip appearance sets, 3-piece curve sticks, a highlighter and curve palette, a bloom and brownish palette, and a 5-piece attach brightness set.
And, advanced of holiday, Belk affairs to barrage a giftable adorableness band with “festive packaging.”
Deanna Utroske, CosmeticsDesign.com Editor, covers adorableness business account in the Americas arena and publishes the account Indie Adorableness Profile column, showcasing the alarming assignment of entrepreneurs and avant-garde brands.
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