EWING, N.J.–(BUSINESS WIRE)–Sep 26, 2018–Church & Dwight Co., Inc., architect of vitafusion ™, America’s #1 adhering vitamin brand, is the aboriginal in the vitamins class to use recycle-friendly compress blur labeled packaging in the U.S. Launched this year, packaging for vitafusion ™ MultiVites 150-count gummies now incorporates compress labels fabricated with high-performing Eastman Embrace™ LV adhering and Sun Chemical’s SunLam ™ Deseaming Adhesive, converting a ahead nonrecyclable amalgamation to a recycle-friendly one — with the abounding vitafusion ™ gummies band converting to recycle-friendly compress labeled packaging aural 2019.
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vitafusion™ MultiVites Gummies (Photo: Business Wire)
“In accession to accouterment the best tasting, alimental adhering vitamins on the bazaar today,” says Laurie Kirschner, Director of Business for vitafusion ™, “America’s #1 adhering vitamin cast aims to do our allotment for the ambiance with recycle-friendly packaging and is socially acquainted through our affiliation action with The Bake-apple Tree Planting Foundation to bulb up to 200,000 bake-apple copse by 2020. We are committed to carrying beginning bake-apple to communities in charge and allowance to accomplish a absolute appulse on the ambiance for ancestors to come. We are captivated to action this compress characterization and deseaming technology, authoritative our artefact compress amalgamation recycle-friendly. Previously, the artificial canteen was recyclable, but the compress characterization created challenges for recycling. The vitafusion ™ cast labels will now proudly affection the awful admired ‘How2Recycle’ designation.”
Incorporating the new deseaming adhering into its accepted labeling action allows vitafusion ™ to advance the attending and affection of its amalgamation with blur fabricated from Eastman Embrace ™ LV copolyester. Multi-Color Corporation has replaced the acceptable bread-and-er acclimated on the vitafusion ™ labels with SunLam Adhesive, ensuring the abrasion appearance of the recycling action can calmly aish the compress labels.
“The abstruse ability of our packaging ally has enabled us to use the latest technologies available,” says Affluent McNabb, All-around Director of Packaging for Church & Dwight. “Increasing the recyclability of our packaging is a abundant accommodation for the abiding success of our business and our environment. This agitative new technology has huge abeyant to advance recycling for shrink-labeled packaging beyond abounding companies and industries.”
About Church and Dwight Co., Inc.
With a affluent ancestry of charge to bodies and the planet for over 150 years, Church & Dwight is committed to administering our operations in a acceptable and environmentally amenable address appliance recycled abstracts in our cartons. We are always assessing the impacts of our operations on the ambiance while developing, accomplishment and business a ample ambit of customer household, claimed affliction and specialty articles with sustainability efforts congenital into our new artefact addition including Arm & Hammer, Trojan, Oxiclean, waterpik, Anusol, Viviscal, Toppik, Batiste, Replens, RepHresh, Aboriginal Response and Pre-Seed.
See the Church and Dwight Sustainability Reporthere.
About Sun Chemical
Sun Chemical, a affiliate of the DIC group, is a arch ambassador of press inks, coatings and supplies, pigments, polymers, aqueous compounds, solid compounds, and appliance materials. Together with DIC, Sun Chemical has anniversary sales of added than $7.5 billion and over 20,000 advisers acknowledging barter about the world.
Sun Chemical Corporation is a accessory of Sun Chemical Accumulation Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, USA. For added information, amuse appointment our Web armpit at www.sunchemical.com.
Eastman is a all-around avant-garde abstracts and specialty additives aggregation that produces a ample ambit of articles begin in items bodies use every day. With a portfolio of specialty businesses, Eastman works with barter to bear avant-garde articles and solutions while advancement a charge to assurance and sustainability. Its market-driven approaches booty advantage of world-class technology platforms and arch positions in adorable end markets such as transportation, architecture and architecture and consumables. Eastman focuses on creating consistent, above amount for all stakeholders. As a globally assorted company, Eastman serves barter in added than 100 countries and had 2017 revenues of about $9.5 billion. The aggregation is headquartered in Kingsport, Tennessee, USA, and employs about 14,000 bodies about the world. For added information, visit www.eastman.com.
View antecedent adaptation on businesswire.com:https://www.businesswire.com/news/home/20180926005213/en/
CONTACT: For vitafusion
Brad Ginsburg, 646-964-4446
KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY
INDUSTRY KEYWORD: HEALTH FITNESS & NUTRITION MANUFACTURING PACKAGING ENVIRONMENT
Copyright Business Wire 2018.
PUB: 09/26/2018 08:03 AM/DISC: 09/26/2018 08:03 AM
Copyright Business Wire 2018.
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