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A accusation alleges that Accomplished Atom Cheez-It absurd are about identical nutritionally to the aboriginal version. (Kellogg Co.)

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As the FDA seeks to reevaluate the appellation “healthy” as it applies to aliment labels, the Kellogg Aggregation is now adverse a accusation over its use of the appellation “whole grain” on a accepted bite item.

A complaint filed Thursday in the United States District Court for the Eastern District of New York, alleges that the “whole grain” adaptation of Cheez-It absurd are about identical nutritionally to the aboriginal Cheez-Its. The accusation says labeling the artefact as accomplished atom is “false and misleading, because the primary additive in Cheez-It Accomplished Atom absurd is accomplished white flour.”

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Unlike accomplished aureate flour, which contains nutrients and aerial amounts of fiber, the plaintiffs say that accomplished white abrade is “refined so that alone the endosperm of the aureate remains, which is mostly starch.” A ancillary by ancillary allegory of the comestible advice for Accomplished Atom and Aboriginal Cheez-Its shows the two articles accept identical ethics for calories, fat, saturated fats, protein, and absolute carbohydrates.

The Accomplished Atom adaptation of Cheez-Its does, however, accept a abounding gram of fiber, admitting the aboriginal adaptation boasts a “less than 1g” value.

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Cheez-It Duoz 144 x 14.14 oz | cheez it nutrition label

“Plaintiffs would not accept purchased or paid added for Cheez-It Accomplished Atom absurd had they accepted the artefact contains added aesthetic atom than accomplished grain,” reads the complaint.

“Consumers are gluttonous out accomplished atom foods, and apprehend that back they see the words ‘whole grain’ on the amalgamation that accomplished atom is the capital ingredient,” said the Center for Science in the Public Interest’s activity administrator Maia Kats in a statement.

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“Kellogg’s Accomplished Atom Cheez-Its accept added white abrade than accomplished grain. It’s finer a clutter food, and Kellogg is demography banking advantage of consumers who are aggravating to accomplish bigger decisions for their health.”

Kellogg appears accessible to activity the lawsuit. Responding to a appeal for animadversion from Consumerist, the aliment association says the clothing is “completely after merit.”

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Says the Michigan-based company, “Our Cheez-It Accomplished Atom labels are authentic and in abounding acquiescence with FDA regulations,” reads the statement. We angle abaft our foods and our labels.”

Currently, the Aliment and Drug Administration does not accept acknowledged rules on what constitutes a accomplished atom product. But it has provided industry guidelines on how best to use the appellation back it comes to labeling food.

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The plantiffs are allurement Kellogg’s to stop business the Accomplished Atom Cheez-Its as such and gluttonous chic activity cachet for the suit.

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