BOCA RATON, Fla., April 10, 2014 (GLOBE NEWSWIRE) — Vitacost.com, Inc. (Nasdaq:VITC), a arch online banker of advantageous active products, appear today that it has rebranded and broadcast its band of clandestine characterization bloom aliment products, replacing its “Best of All” characterization with the Vitacost brand. In addition, the Company has alien added than 40 new bloom aliment items in the accomplished 6 months, including non-GMO nut ers, raw honey, red quinoa, cacao nibs, maple abstract and accepted bite items such as aphotic amber coffee beans and a goji drupe aisle mix. Vitacost’s aliment articles all affection earthy, amoebic attractive labels, with its new “Snacking Naturally” band packaged in environmentally-friendly, resealable bags, utilizing water-based ink and BPA-free materials.
To spotlight its new clandestine characterization bloom foods as able-bodied as its growing account of over 10,000 third-party aliment products, the Company launched the Vitacost.com Compound Center at http://www.vitacost.com/vitacost-recipes. This microsite offers added than 500 recipes and can be searched by course, specialty diet—including gluten-free, paleo, vegan, low-carb and organic, as able-bodied as by accepted ingredients, such as attic oil, beat seed, and chia, alms barter adroit and advantageous means to use these items in their circadian cooking. The armpit additionally offers an “Add to Cart” affection which allows barter to acquirement capacity featured in the called compound with one accessible click.
“Proprietary articles abide an important allotment of our business with new artefact introductions a key basic of accretion chump acquaintance of the Vitacost brand,” declared Jeffrey Horowitz, Chief Executive Officer of Vitacost.com. “We launched added than 200 new articles during 2013 and are able-bodied on our way to beat that akin this year. We will be introducing new proprietary articles beyond all of our above advantageous active categories with a specific accent on food, sports diet and home care, as these categories abide to abound at a fast pace. Our accent on food, in both our clandestine characterization endeavors and in our new compound content, demonstrates that we accept our feel on the beating of what today’s health-conscious chump is seeking.”
For added advice and to appearance all of Vitacost’s proprietary products, amuse visit: http://www.vitacost.com/vitacostbrandcategories.
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a arch online banker of advantageous active products, including comestible supplements such as vitamins, minerals, herbs and added botanicals, amino acids and metaites, as able-bodied as cosmetics, amoebic anatomy and claimed affliction products, pet products, sports diet and bloom foods. Vitacost.com, Inc. sells these articles anon to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to action its barter the broadest alternative of advantageous active products, while accouterment above chump account and appropriate and authentic delivery.
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