The multimillion-dollar ‘Keep Walking’ attack celebrates India’s acknowledged Mars mission with a 20-minute abbreviate blur accounting and directed by amateur Imran Khan and produced by Dharma 2.0, a assembly arm of Karan Johar’s Dharma Productions.
To be arise on September 20, the film, ‘Mission Mars: Keep Walking India’, will bless endless achievements, abiding optimism and active progression of Indians about the globe.
The attack will be activated over assorted channels including TV, digital, out-of-home, malls and airports. Diageo arise a 60-second bivouac of the short-film on Tuesday.
“As Johnnie Walker–The Journey’s aboriginal India campaign, we are acutely aflame to be able to acquaint this alarming adventure of advance which builds immense pride amid all Indians. ‘Mission Mars: Keep Walking India’ brings to activity positivity of the animal spirit and shows how accomplishment and optimism can actuate bodies to arise calm for a bigger future,” said Abhishek Shahabadi, carnality admiral of business at Diageo India.
This is the aboriginal time back the aggregation has got the attack to India. It was in 1999 back Johnnie Walker aboriginal launched the ‘Keep Walking’ all-around campaign. It was with this attack back its acclaimed ‘Striding Man’ figure (first launched in 1908) afflicted administration to arise to be walking forward.
Khan, who is authoritative his admission as administrator with the abbreviate film, said it was his dream to assignment abaft the camera, and filmmaking was what he abstruse and enjoyed. “I consistently capital to absolute and acting happened by chance. So, back Puneet (Malhotra, producer, Dharma 2.0) asked me if I would like to absolute this project, I knew I capital to do this,” Khan told ET.
The amateur said he was a absolute beatnik and followed India’s Mars mission actual passionately. “I knew that I will be able to do abounding amends to the story. Mission Mars has fabricated all of us so proud, and I’ve approved to abbreviate the spirit of all those who fabricated this accomplishment possible.”
Diageo is in talks with Hotstar and Arre to advertise the film. It will additionally advance the blur heavily on Facebook, Instagram and added amusing media with six-second teasers to get viewers.
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