LONDON, Sept. 19, 2018 /PRNewswire/ — Sunshine, the cast & ball consultancy and assembly studio, has anchored advance from entrepreneurs Mike Dolan and Adam Zhu and the Chinese cast consultancy, Shunya.
The London and Los Angeles based aggregation works with luxury, appearance and affairs brands attractive to extend above acceptable business into entertainment, in accession to partnering with rights holders attractive to extend their cast portfolio.
Over the aftermost bristles years, the aggregation has congenital a world-class acceptability breeding abbreviate and continued anatomy content, alive adventures and ball formats for audience alignment from Gucci to Grey Goose.
Capitalizing on 45% year-on-year advance in 2017, additional contempo new business wins for Balmain, Harrods, H&M Studios, Esprit, The Modist, Sennheiser, BBC Studios and Grey Goose, the aggregation is gluttonous to advance its advance and all-around footprint.
There will be accurate focus on acceptable Sunshine’s adequacy in Asia in adjustment to account their audience in the region, and additionally starting to assignment with Asian brands, acknowledging their development in added markets, decidedly in North America and Europe.
Sunshine co-founder Kit Hawkins said, “We’re captivated to accept auspiciously bankrupt our aboriginal annular of allotment with a aggregation of badly accomplished and activating individuals in whom we accept begin real, alternate cardinal value. This advance validates a new archetypal of cast and ball company.”
“The activating changes in the on-demand ball and tech landscapes in Los Angeles accept created absurd opportunities for fashion, affluence and affairs brands to appoint in new means in the market,” said Jenna Barnet, Sunshine’s President.
The aggregation has afresh co-produced Off Script, the 9-part Jamie Foxx fronted ball alternation for Grey Goose, which featured Dwayne Johnson, Denzel Washington, Chadwick Boseman and Melissa McCarthy, and is the best acknowledged branded agreeable alternation on Facebook Watch to date. Sunshine additionally afresh co-produced the Jake Nava directed alternate music video for Balmain starring Milla Jovovich, Daphne Guinness and Sergei Polunin.
Michael Dolan, above Chief Executive Officer of Bacardi Limited, said, “We’re at a actual absorbing point in time for both the ball industry and the apple of marketing. These guys accept congenital a absolutely amalgam aggregation and model. Their assignment is not alone valuable, it’s a breathe of beginning air.”
Prior to Bacardi, Mr. Dolan was Chairman and Chief Executive Officer of IMG Worldwide area he was the artist of the development and beheading of the Company’s all-around advance strategy, arch IMG’s amplification into aerial advance markets, including China, India, Brazil and Turkey, as able-bodied as amplification into new business areas. In May 2014, he completed the auction of IMG to a bunch of WME and Silver Lake Partners.
Adam Zhu, best afresh Chairman of Greater China and Special Advisor of Chief Executive Officer at Bacardi Limited; said, “Sunshine’s focus on alive with media and rights owners to accompany continued appellation cast cerebration and action to their ball backdrop is both acute and actual accordant for the Chinese market.”
Prior to Bacardi, Mr. Zhu was a actor and Chairman and Chief Executive Officer of IMG Greater China, and additionally served as Vice Chairman of IMG Asia Pacific (2011-2015). From 2007 to 2011, Mr. Zhu was a Managing Director of Advance Banking at Bank of America Merrill Lynch, and additionally served as Arch of Merrill Lynch’s Beijing Representative Office. Mr. Zhu is additionally Chairman of Beijing Vive Sports and Entertainment.
“Sunshine’s access and aesthetics is a aitionist abandonment from accepted business thinking,” said David Zhang, CEO and Chairman of the Board of Shunya All-embracing Cast Consulting (Beijing) Co,Ltd. who led the Shunya investment. “As a result, they present a huge befalling for businesses in the Chinese bazaar to accretion aggressive advantage.”
Shunya currently has a 400 professionals absorption on altered advice fields, accumulation all-embracing ability and bounded acquaintance and perspective. Shunya’s arch appointment is in Beijing, with branches in Shanghai, Guangzhou, Zhuhai, and Changsha and is a accessible aggregation listed in Shenzhen Stock Exchange Market.
About Sunshine: Sunshine, founded in 2012, is a cast & ball consultancy and assembly studio. The aggregation works with brands attractive to extend into ball and additionally with ball rights holders attractive to actualize or extend their brands. Sunshine’s accepted agenda of audience includes: Balmain [Wonder Labs], Grey Goose [Off Script], Google [Poem Portraits], BBC [Real Happiness Project] and A E Networks [Look Closer] and Harrod’s. The aggregation was nominated for an Emmy for its documentary “My Beautiful Broken Brain” in 2017 and was commissioned by BBC Two to advance and aftermath a ground-breaking new documentary alleged “Me, My Mouth and I” which aired in August of 2018. For added information, amuse contact: [email protected]
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