Welcome to Ad Age’s Wake-Up Call, our circadian assembly of advertising, marketing, media and agenda news. You can get an audio adaptation of this appointment on your Alexa device. Search for “Ad Age” beneath “Skills” in the Alexa app. What bodies are talking about today: Apple appear over 70 new emoji to enhance our texting pleasure. We’ll be seeing added emoji with red hair, gray hair, coiled beard and no hair. A llama and kangaroo emoji accept been added to the basic assembly of iOS 12.1. The amend introduces a few icons of ability and cuisine, including a Chinese mooncake and a bagel. The bagel, with a rather apathetic and artificial appearance, afflicted the best controversy. “What Midwestern bagel branch did this bagel appear out of?” Grub Street complained. “The bagel emoji should alone be acclimated to allegorize what affectionate of bagel you don’t appetite your acquaintance to aces up on the way over.”
Following the moneyWhat are the top bristles best big-ticket TV programs for advertisers? As Jeanine Poggi writes, Ad Age’s anniversary appraisement blueprint puts NBC’s “Sunday Night Football” on top, followed by “Thursday Night Football” on Fox, “This Is Us” on NBC, “The Big Bang Theory” on CBS and “Empire” on Fox.Crunching the numbers based on abstracts from media agencies, Poggi begin that the amount of affairs an ad during abounding top TV shows is activity bottomward year-on-year. “Out of the 66 abiding alternation on the big four advertisement networks and The CW, 41 saw the amount for a 30-second ad abatement in the 2018-19 season,” she writes. That goes for the top-rated affairs too, Poggi notes: “After two years of amount hikes for a 30-second bartering in NBC’s ‘Sunday Night Football,’ those increases accept adjourned this season. Advertisers are advantageous $665,677 on boilerplate for a 30-second atom in the broadcast, about $30,000 beneath than the $699,602 advertisers paid aftermost year.” Get the abounding annual here.
Advertising Anniversary anticipation of the dayWe’ve aloof hit the center point of Announcement Anniversary New York, area there are 1,216 speakers in four days. (If you’re there, maybe you should accolade yourself with an added attempt of espresso this morning.) Here’s a quotable carbon you ability accept missed: Some 85 percent of customer articles purchases are afflicted by women, yet 40 percent of women do not analyze at all with the women they see in advertising. Those statistics appear from The Female Quotient CEO Shelley Zalis, who additionally helps adviser the #SeeHer initiative. Read added advantage of Announcement Anniversary in Ad Age’s circadian recap.
Walmart styleWalmart has been accession a accumulating of trendy, digitally adeptness accouterment brands. Aftermost year it bought meanswear cast Bonobos and vintage-inspired womenswear cast Modcloth. Now it’s affairs plus-sized online banker Eloquii; the pricetag is $100 million, Recode reports. What’s the strategy? Differentiating itself from Amazon, as Recode writes. Walmart believes one way to do that is by “acquiring digital-native brands that accept absolute relationships with barter and address to adolescent ancestors of shoppers — and won’t be awash on Amazon.” Amazon, of course, has its own approach on branding: It has created dozens of its own private-label brands, including accouterment curve with beautiful names like Lark & Ro, Essentialist and Paris Sunday.
Just briefly:Meanwhile in Cincinnati: Afterwards Announcement Anniversary New York, the added big business accident this anniversary is Cincinnati’s Brandemonium conference. Ad Age’s Jack Neff profiles Cincinnati, home of companies including Procter & Gamble, Macy’s and Kroger, as able-bodied as absolutely a few ad agencies. And a toy company.
Wait a second: It looks like Toys R Us ability survive afterwards all. The lenders that ascendancy the banker now “are now alive on resuscitating the brand, according to new cloister documents,” Bloomberg Annual reports.
Huh: PepsiCo shares biconcave afterwards its arch banking administrator said the aggregation doesn’t accept any affairs for cannabis investment, Bloomberg Annual reports. Coca-Cola Co., on the added hand, has said it’s attractive at accessible use of CBD, a non-psychoactive cannabis ingredient.
Out: “A Dunkin’ Donuts agent was accursed afterwards he was filmed cloudburst a bullpen of baptize on a abandoned man who appeared to be sleeping in a abundance in Syracuse,” The New York Times reports.
Hack: Facebook’s massive user abstracts aperture may accept afflicted added sites that let bodies log in application their Facebook passwords. “Several ample internet casework await heavily on Facebook logins, including Spotify, Airbnb, and Tinder,” The Verge notes. “Anyone who had abounding admission to a user’s annual would accept been able to log into those casework as well, possibly undetected.”
$15: Amazon aloof aloft its U.S. minimum allowance to $15. The backstory is that Amazon has faced months of political burden and bad columnist about its activity practices. Wired notes: “One address appear in April accurate how some Amazon workers were affected to pee in baptize bottles to accommodated abode demands, and addition from July begin some advisers accept suffered from abode accidents that larboard them homeless.”
Another one: CBS Television Studios has accursed Brad Kern, above showrunner on “NCIS: New Orleans,” The Hollywood Reporter writes. The address says Kern had been “the accountable of centralized investigations and faced claims including harassment, amateurish conduct and avenging behavior.”
Creativity aces of the day: Fiat’s active an abnormal ad in the UK for its 500X archetypal — Ad Age’s Alexandra Jardine calls it a “longform aphotic ball sketch.” It portrays a woman accepting a burial for her 20s, auctioning the debris of her 20-something activity into the grave, including antic blatant stilettos, bad affair to awful ex-boyfriends. What’s the accolade for axis 30, besides accepting rid of a lot of baggage? Being able to allow a bigger car, of course. Check it out here.
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