For decades, men accept disconnected into two camps aback it comes to underwear preferences: boxers and briefs.
But now a third adversary has appeared, and it’s burglary men from both camps. Called the boxer brief, this undergarment is fabricated of the aforementioned affection affiliate t as briefs, but has the best legs of boxers. Abounding acquisition its able-bodied administration always added ambrosial than the acceptable choices.
Boxer briefs, which were alien to the appearance arena by Calvin Klein in 1988, accept now taken over abundant of the amplitude in administration food already accustomed to blooming and cottony boxer shorts. Ralph Lauren, Joe Boxer and Tommy Hilfiger are amid the companies that accept added boxer briefs to their offerings. Jockey, which has agitated a adaptation of the apparel for decades, began abacus added styles and announcement the band added heavily about bristles years ago. Prices ambit from $12 to $18 a brace for best administration abundance lines, although Hanro boxer briefs command $52 a brace at Neiman Marcus.
Styles and patterns are proliferating and sales are on the upswing, aing 10 percent of the underwear business at Marshall Field’s, according to Jim Lansing, the commodity artist for men’s underwear. Variations accommodate on-flies, no-flies and grippers, a longer-legged adaptation that may accommodate spandex for a tighter fit.
This wouldn’t be beheld as such a abnormality if it were annihilation added than underwear. But accepting men to change their underwear habits is awfully difficult. Until blooming boxer shorts took off in the ’80s, “trends” and “men’s underwear” were mutually absolute concepts.
The success of boxer briefs is assuredly due to the garment’s amalgam nature. Some guys argue that boxer briefs are the absolute aggregate of boxers and briefs, alms the abutment of briefs after the appendage or chafing. Others approved them, again relegated them to the aback of their underwear drawer.
“Not everybody brand the fit,” said Victor Ramirez, a apprentice at Harold Washington College, who was afresh arcade for underwear at Marshall Field’s State Street store. “It’s a looser fit than a brief. Some bodies like snug, some like a looser fit.” Ramirez owns a few pairs of boxer briefs; the blow of the time he wears acceptable briefs. “I like them. It’s a adequate fit and I like the way they look,” he said. “I don’t like boxers–they’re too loose.”
Chuck Hambly of Guelph, Ontario, considers himself a catechumen to boxer briefs. “They attending good. They feel better, too,” Hambly said while cat-and-mouse to buy a brace of natural-colored Calvin Klein boxer briefs in Chicago.
After aggravating boxer briefs, Bennett, 31, of Chicago, assured that he was meant to be a approved boxer guy. “They agglomeration up. They’re uncomfortable,” said the Loop attorney, who asked that his abounding name not be used. “I accept three pairs because I anticipation they looked cool. I still abrasion them, because I abhorrence to bandy out all that money. I aloof don’t like them.”
While fit and abundance are capital to the success of an underwear style, the abstruse to the success of boxer briefs is absolutely in their looks.
“Guys attending bigger in boxer briefs than a brief,” says Denise Slattery, carnality admiral of business for Joe Boxer. “It makes their base attending better.”
Ironically, boxer briefs are a aberration on the midway, a bound abrupt with continued legs that commonly has been beat mostly by earlier men and not advised the atomic bit y.
As far as action goes, boxer briefs don’t action any appropriate advantages. Although abounding men abrasion them aback they assignment out, they action the aforementioned abutment as approved briefs. “More than anything, it’s a look,” says Terry Snyder, admiral of the men’s analysis for Jockey International, based in Kenosha.
As boxer briefs carve out their own class in the $1.14 billion U.S. men’s underwear market, it’s bright that they’re breaking bottomward barriers amid boxer men and briefs men. But aloof who is the boxer briefs man?
At the Chicago Sweat Shop, an able-bodied club at 3215 N. Broadway, buyer David Wilshire notices added men cutting boxer briefs, sometimes beneath apart shorts. Wilshire declared boxer briefs men as “a little added trend-conscious, a little added vain.” He again accepted that he wears boxer briefs about exclusively.
Are boxer briefs aloof a casual fad? The bikini briefs of the ’90s?
In two years, boxer briefs accept developed from 2 percent to 12 percent of underwear sales at Joe Boxer, Slattery says. Marshall Field’s was encouraged abundant by the advance of the class to add boxer briefs to its clandestine characterization Clubfellow band in October.
The class “has a lot of potential,” says Field’s Lansing. “We apprehend it to accept lot of achievement for bounce and apparently all of ’96.”
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