This fall, Ahold Delhaize USA supermarkets plan to action a alternative of Fior Fiore cast articles from Italian grocery alternation COOP Italia.
Under a affiliation amid Ahold Delhaize USA’s Retail Business Services assemblage and COOP Italia, the Fior Fiore articles — including appetizers like olives and bruschetta, oils and dressing, pasta, pasta sauce, pastries and candy — will be awash for a bound time at Food Lion, Giant Food, Giant/Martin’s and Stop & Shop stores, as able-bodied as by online grocer Peapod.
“We are aflame to accomplish these items accessible to the bounded brands and action consumers the befalling to acquaintance accurate Italian cuisine at clandestine cast value,” Juan De Paoli, chief carnality admiral of clandestine brands for Salisbury, N.C.-based Retail Business Services, said in a statement. “This is a able artefact band that offers a gourmet, counterbalanced alternative of both kitchen staples and indulgent treats and snacks.”
Fior Fiore articles are fabricated from fresh, high-quality capacity and accept no GMOs, colorants, hydrogenated fats or post-harvest treatments, the companies said, abacus that items accommodate additives alone back necessary.
“Fior Fiore is the top-quality clandestine cast band of Italy’s better bazaar chain,” said Mike Ricciardi, managing administrator of COOP Italian Food NA. “Through our affiliation with Retail Business Services, we are admiring to accomplish the articles accessible in the U.S. for the aboriginal time.”
Retail Business Services acclaimed that the move to action Fior Fiore articles at Ahold Delhaize USA food reflects advancing customer absorption in Italian cuisine. Citing a abstraction by Statista.com, the banker said added than 60% of U.S. consumers ages 18 to 64 say they eat Italian cuisine at atomic already a month.
COOP Italian Food, based in Casalecchio di Reno, Italy, is a almost new aggregation formed by COOP Italia to accompany its clandestine characterization Italian foods to the all-embracing marketplace. Its 4,000 SKUs accommodate the amount COOP cast products, Fior Fiore gourmet foods, Vive Verde accustomed and amoebic items, Bene si wellness-focused products, Solidal fair barter foods, and Club 4-10 and Crescent children’s brands.
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