According to Calbee UK, Seabrook’s ‘iconic’ cast of potato chips – which includes beeline cut, cockle cut and filigree chips, as able-bodied as low-calorie candy – will accomplish a acceptable accession to its own portfolio that includes Yushoi, Rustiks and Harvest Snaps.
“Bringing calm Calbee UK, which angrily strives to agitate the UK snacking class through agitative innovation, with the backbone of the iconic, dynamic, amateur Seabrook brand, is a able move to advantage our accumulated strengths, advance our advance and access our bazaar penetration,” said Richard Robinson, Calbee UK’s MD.
“Seabrook is a aggregation with a abundant history, attitude and abundant aboriginal to bazaar initiatives, and serves as a absolute accompaniment to the ambitious, adolescent business that is Calbee UK.
“We are close believers in the ability of iconic, bounded hero brands, and we aim to advantage these strengths for added expansion,” he added.
Seabrook will abide to accomplish as a standalone company, led by accepted CEO Jonathan Bye.
“It’s an agitative time as we commence on the aing appearance of our advance journey. We accept aggressive affairs and are attractive advanced to carrying these as allotment of the Calbee family,” said Bye.
The transaction was led by clandestine disinterestedness close LDC – allotment of the Lloyds Banking Group – which has accurate the advance of Seabrook through new artefact development, advance in its accomplishment accessories and active all-embracing sales opportunities back 2015.
“Seabrook is an iconic Northern cast and the aggregation has capitalized on the added appeal for ‘made in the UK’ products, auspiciously demography their crisps to new admirers worldwide,” said Ged Gould, chief administrator at LCD.
Bye added: “Since LDC invested in our business in July 2015 the aggregation has gone aloft and beyond, partnering with us to advance in our accessories and prime the business for approaching growth.
“The aggregation invested added than £5m into our armpit in Bradford and we now accept accomplished operational accessories that acquiesce us to abide to aftermath abundant crisps.
“It’s alone with their abutment that we accept been able to beat the brittle class with the Seabrook brand, won cogent new private-label business and broadcast overseas,” said Bye.
Seabrook, which employs 160 staff, will abide to accomplish from its Bradford, Yorkshire, headquarters. The bite maker currently produces added than 250 actor accoutrements of chips annually, which are exported about the world, including new markets like UAE, China, France, Spain and Australia.
For the banking year catastrophe March 2018, it recorded a pre-tax accumulation of $5m ($6.4m) on sales of £29.8m ($38.6m).
Calbee UK is a accessory of Tokyo-based Calbee Inc. Its 80 UK advisers accomplish from its branch in North Wales and a bartering appointment in Leeds.
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