ATLANTA — Rapper T.I. took a airing through one of the toughest neighborhoods in Atlanta as accouchement on academy buses screamed his name, several motorists honked their horns and men asked for a selfie.
Bankhead, an bankrupt breadth accepted in the burghal for its aerial bent activity, is beheld as a “trap” breadth — area drugs are consistently broadcast and used. Most would be aflutter of venturing into the potentially alarming environment, yet T.I. walks the streets area he grew up with no worries and no security, while antic a bright gold watch and pinky ring.
That’s because T.I. is awful admired in Bankhead, a adjacency he helped popularize through his songs beheld as allurement music, a subgenre mostly account the affairs of affairs drugs, accent by abrasive lyrics and abundant beats.
“He is admired because he respects us,” said Rosie Brittain, a Bankhead citizen who helped accession T.I. “He represents us. He consistently comes aback home. Nothing but adulation for him.”
The three-time Grammy champ will pay admiration to allurement music ability with the Allurement Music Museum, alike dedicating areas of the display to rappers like Gucci Mane, Jeezy, Rick Ross, Future and himself. It opens today in Atlanta.
The pop-up building will action an “Escape the Trap” acquaintance — abundant like the accepted Escape the Room chance d — area visitors accept to use clues to acquisition their way out of a abode blowzy with actionable drugs afore authorities arrive.
While sitting on his grandfather’s advanced porch, T.I. talked about the building and his 10th flat album, “Dime Trap,” out on Oct. 5.
Q: Why do you feel so safe in Bankhead?
Answer: It’s a little old adult appropriate up the street. She alone leaves her abode to go to abbey and the grocery store. She got a little .38 Special (handgun). She keeps it beneath pillow or in her nightstand aing to her claret burden pills. And she will draft your abuse arch off if you appear (messing) with T.I. That doesn’t appear from annihilation I’ve done for myself. It comes from me actuality a 18-carat actuality and caring abundant about the association and the bodies in it to amusement them with respect.
Q: Why did you feel the charge to abbey the Allurement Music Museum?
Answer: I appetite to bless the ability and not aloof me. The accessible affair for me to do is set up a appearance and it aloof be me and accomplish all the songs from allurement music, which I was tempted to do. The brand has become so cogent that I acquainted it adapted added than that. It’s absolutely activity to be a abode area bodies can booty pictures and affectionate of interact.
Q: Aback did you apprehend allurement music was about to booty off?
Answer: The aboriginal time I saw the potential, I hardly noticed it. You know, aback you’re so aing to article you can’t see it growing. Like if you’re about a puppy dog every day, it’s still a puppy to you alike admitting it’s accepting bigger. That how allurement music was to me. Alike aback it was at its better point, I never absolutely noticed until bodies in the EDM apple started to alarm their music trap. That’s aback I started demography notice.
Q: How do you feel aback bodies criticize allurement music for its account of drugs and gunplay?
Answer: It did that, but so did mafia movies. So did “Scarface.”…If I am actuality cogitating and candidly interpreting the furnishings my adventures had on me, the bodies who weren’t there won’t be able to analyze that absorption from glorification. I’m activity to allege about it the aforementioned way Al Bundy speaks about scoring three touchdowns in one d at Polk High. That’s how he spent his boyish years. Those were his celebrity moments. I didn’t comedy football. I awash dope. … I’m appreciative I survived those things. I’m not appreciative of all of things I necessarily did, but appreciative of all the acquaint that I abstruse from them.
Q: Will your “Dime Trap” anthology accept aback to your drug-selling days?
Answer: Slightly. The aboriginal almanac “Trap Muzik,” it was about the adventures I endured and the affairs afore I fabricated it in the music industry. With “Dime Trap,” this is the change of allurement music and what I abstruse and some of the epiphanies forth the way. I’ll allocution about the things that absolutely amount to me now.
Q: You afresh active with Epic Records — what are the capacity of the partnership?
Answer: Equity. We accept the majority share. I own my masters. I accept artistic control. It’s a acceptable partnership. It’s acutely attenuate for a above (label) to extend themselves to an artist.
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