A simple but able sticker attack that replaces the “C” in Citi Bike with an “Sh” to spell… well, you know, has over taken New York’s bike share.
And accept it or not, Dorothy Rabinowitz isn’t abaft it. The cause appears to be the assignment of advocates who are not addicted of the “corporate allotment of bike culture.” The sticker ambit relies on the boilerplate Citi Bike-hater to advertisement their abuse by downloading a characterization from the spare, single-purpose website, shitibike.com, book them on self-adhesive aircraft labels and let them rip.
So far, the stickers accept been bashed all over Lower Manhattan and Brooklyn. The Twitter hashtag #ShitiBike offers appealing absolute accurate affidavit of the assorted “Shiti Bike” outposts.
A Facebook folio was created aftermost ages to allotment users’ antipathy for the program. The bearding architect posts links to Citi Bike-related accessories by The Huffington Post, Gawker, The New York Post and others, with blush commentary.
“How abundant is the announcement budget?” Shiti Bike muses over photos of Leonardo DiCaprio and added celebrities demography their Citi Bikes for a spin.
The arguable bike-sharing affairs has apparent a affliction of annexation and abuse back its official barrage in May – not to acknowledgment the months of bitching and alarm that came before. The NYPD’s 7th belt has allegedly gone so far as to admeasure assets for circadian inspections of the adjacency advancing stations, according to an bearding tip accustomed to Bowery Boogie. However, a adumbrative for the 7th belt told The Observer that no assets accept been distinctively allocated to this end.
“Anything that’s new in the burghal has to be monitored in one way or another, but we don’t accept anybody assigned to a accurate location,” he said.
The Twitterverse about seems to accept of the Shiti Bike campaign:
But others are not amused:
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