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HUNTSVILLE, Ala. — The wine tasting acquaintance aloof got easier. A new app developed in Huntsville allows attendees at wine tastings and festivals to calmly locate, amount and assets wines as they sip.

Homegrown LLC, the producers of Crush Wine & Food Festival, partnered with Zaros Labs, a bounded abstruse solutions agency, to create WHT LBL (White Label).

“You see bodies walking about at every anniversary with these huge bedding of paper,” said Jeremy Williams, with Alabama Crown Beverage. “Here they can browse the bottle, it ancestor up on the app, they booty their notes, mark it as a admired and again move on.”

The purpose of the app is to enhance the chump experience, as against to aloof actuality a way for retailers to advertise added wine. Ashley Ryals is the buyer of Homegrown LLC and came up with the abstraction for the app.

“You airing about the festival, If you aftertaste a wine that you love, you can calmly cull it up its cardinal on the wine bottle, leave a tasting note, amount it, assets it, go to your aing wine,” Ryals said.

The app has already fatigued civic absorption and will anon be acclimated at tastings and festivals beyond the country.

“Eventually the abstraction is you cull up your White Label app and you can see added festivals that you can go and attend, and you pop it up, you accept a account of all their wines, all their tastings that will be at the event,” Ryals said.

“People adulation technology, they adulation the accessibility of their phone, and they’re added apt to buy things back they can aloof point and click,” Williams said.

White Label is accordant with iPhone and Android accessories and will admission at the Crush Food & Wine Anniversary in Huntsville on September 28-30.

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