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The UK’s aboriginal bristles pounds boutique has opened its doors affairs aggregate from adorableness articles and electronics to toys and alike basal collapsed backpack furniture.

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Only5Pounds, which started online, has launched its aboriginal aerial artery abundance in what could mark the end of the ‘pound shop’ era.

All items will amount you at atomic bristles times added than battling arrangement outlets like 99p Stores, Poundshop.com and Poundland.

It comes aloof weeks afterwards Poundland’s bang-up – Barry Williams – said shoppers could anon accretion themselves advantageous up to £7 for appurtenances , three years afterwards it scrapped its “Everything’s £1” byword and started affairs items for £2 and £5.

The new kid on the block wants to beat rivals such as B&M and Wilkinsons – affairs homewares and accustomed staples for a aggressive price.

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It arrives aloof months afterwards Poundworld comatose into administering and was axed from the aerial artery in July.

Only5Pounds joins the bazaar during a agitated time for abounding retailers, afterwards Maplin and Toys R Us abundantly went apprehension at the alpha of the year .

They’ve been followed by hundreds of coffer closures and dematerialization pharmacies , with alike the approaching of banknote machines on the band amidst a row over allotment .

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But Only5Pounds.com , which launched in 2015 says it could inject a beginning charter of activity into bounded towns and cities.

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The alternation launched the aboriginal concrete Only5Pounds boutique in Northampton this ages stocking added than 2,400 items from home to DIY and pet essentials.

Shoppers can aces up foldable bar stools in an array of colours for a fiver , comedy mats and alike underwear for £5.

However, its ‘fixed price’ attitude may prove ambiguous in some departments with items agnate to its 12 elastic ducks and charwoman brushes accessible for beneath than a fiver abroad on the aerial street.

The fixed-price banker affairs to go head-to-head with arrangement giants B&M and The Range by aperture at atomic addition 100 shops over the aing three years.

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This amplification will alpha with southern towns such as Harrow, Watford, Milton Keynes, Luton and Dunstable.

Then aing year, it has affairs for food in the Midlands, locations in places such as Leicester, Solihull, Birmingham and Loughborough.

It said it hopes to ample the gaps larboard abaft by ambitious battling Poundworld, which shut every distinct abundance beforehand this year.

The collapse triggered about 5,000 job losses and larboard 350 UK food up for grabs, although Poundland has affairs to save some of them.

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“The aim is for bodies to feel that they are accepting acceptable amount for money,” managing administrator Vinod Chopra told ThisisMoney .

“We appetite to accompany online prices to the aerial artery so anybody can account from the savings.”

While the move into concrete food may assume counter-intuitive, Only5Pounds is not the aboriginal online business to accomplish the about-face admitting decade-old chains closing their doors for good.

Tesco has aloof opened the aboriginal of abounding Jack’s supermarkets – advised to battling Aldi and Lidl – while Amazon has affected bottomward on the aerial artery with its own book shops and the accretion of Whole Foods.

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Fixed amount retailers like Poundworld accept struggled to administer the falling amount of the pound, about Chopra insisted that the archetypal keeps it “simple and constant for the customer”.

He added that by bulk-buying anon from the factory, the business will be able to action aggressive prices – while bamboozlement business ante and rents, for example.

The Only5Pounds shops will bifold as click-and-collect credibility so shoppers can adjustment online and aces up in store.

It follows the aforementioned archetypal as Everything5pounds.com which buys surplus branch clothes – generally from aerial artery chains – and sells them on bare their labels for a atom of their aboriginal price.

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