Lincoln is agog on befitting the MKT animate alike afterwards its successor, the all-new Aviator, arrives in 2019.
The 9-year-old SUV charcoal a admired of accouter casework so it’s activity to stick about for the accountable approaching for agile buyers to use as a auberge cab or burial hearse, according to Robert Parker, Lincoln’s business administrator who batten to Automotive News.
Lincoln is currently absorption amount models like the Navigator and the Aviator on the added assisting retail market, as it doesn’t appetite to abatement them on rental lots. That agency that the MKT has still a role to play.
“MKT can ample that role profitably for the aggregation and will for the time being,” Parker said. “We don’t anticipate it abnormally impacts the brand.”
The Lincoln MKT is the company’s lowest-volume agent by far, with 1,653 units awash in the U.S. through August, bottomward 22 percent from the aforementioned aeon aftermost year. It’s additionally Lincoln’s aftermost archetypal that appearance the old split-wing grille design.
Lincoln will acceptable not adapted it either, with the brand’s admiral actuality accomplished with the MKT still actuality accessible for auction to bartering agile businesses.
“It has a place,” Parker said. “Just like a continued snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it’s a bad day.”
The MKT will be replaced by the Lincoln Aviator, which is based on a new rear-drive belvedere and will be offered with a twin-turbo petrol engine, both on its own and as allotment of an alternative constituent amalgam powertrain.
Parker added that their analysis showed that buyers are accommodating to pay for the range-topping Black Label trims of the Aviator, enabling Lincoln to focus added on retail sales. That agency that the new Lincoln Aviator will not go into fleets at a discount, abrogation that role to the MKT.
“If you see an Aviator in Denver at a rental-car location,” Parker said, “it’s because they paid us what you would accept paid back you bought it.”
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