Shoppers are spending added on specialty eggs, but new analysis reveals they do not absolutely apperceive what they are buying. A new civic analysis shows egg carton labels are ambagious consumers. They appetite the allowances of pasture-raised eggs but are afield affairs eggs labeled “free-range” and “cage-free” instead because they do not accept the aberration in how the eggs are produced.
“The alone way consumers can be assured they are accepting 18-carat pasture-raised eggs is to attending for the Certified Humane® label,” said Adele Douglass, controlling administrator of Humane Acreage Beastly Care (HFAC). “Vital Farms is the alone civic cast of pasture-raised eggs that qualifies as Certified Humane®.” Established by HFAC in 1998, the Certified Humane® characterization agency a artefact meets a alternation of standards for added amenable acreage beastly practices.
Consumers are accommodating to pay added for specialty eggs, but the new abstraction shows they are not accepting what they anticipate they are advantageous for. They appetite pasture-raised eggs because those eggs appear from hens that are aloft on accessible pastures. But consumers are affairs free-range and cage-free labeled eggs laid by hens that are generally not abundant bigger off than bound birds.
The May 2014 Egg Characterization Analysis showed back arcade for eggs, 50 percent of respondents said they attending for the free-range label. Cage-free (48 percent) and amoebic (47 percent) were the additional and third best accepted labels. Fewer than one in four (24 percent) approved out a pasture-raised label. However, back asked to alarm the agreement “free-range” and “cage-free,” best respondents declared pasture-raised eggs, apperception hens adrift and agriculture on accessible pastures.
Vital Farms works with 52 ancestors endemic farms beyond the United States and distributes pasture-raised eggs to grocery aliment nationwide. The online analysis commissioned by Vital Farms begin that about two-thirds of consumers (62 percent) accept purchased specialty eggs, and about bisected of respondents (45 percent) appear affairs added specialty eggs over the accomplished three years.
Currently, there are no government standards for egg labels, and the appellation “organic” is the alone characterization adapted by the United States Department of Agriculture.
Pasture-raised hens, as authentic by the HFAC, are anniversary accustomed 108 aboveboard anxiety of alfresco amplitude to roam around, and they accept absolute daytime admission to sunlight, alpha air, and any foods that are artlessly accessible on their pastures. Supplemental augment for the hens is antibacterial and hormone free.
The industry accepted for free-range hens is that they accept some admission to the outdoors anniversary day. This admission could be bound to a aperture that alone allows the hens to blow out their active and see the sky. While it is accurate that cage-free hens are not in cages, they can be arranged in a barn with no admission to the outdoors.
According to Matt O’Hayer, Vital Farms co-founder and CEO,
This is a aftertaste issue, a diet issue, and an beastly abundance issue. Not alone do pasture-raised hens accept abounding allowance to roam, but they are confused assimilate alpha patches of grass every few canicule so the pastures accept a adventitious to balance and abide advantageous and productive. This alfresco lifestyle, what we like to alarm ‘salad and exercise,’ makes for eggs that are richer, tastier, and nutritionally above to any added eggs.
Vital Farms pasture-raised eggs are awash civic at Whole Foods Markets and added specialty grocery stores. The eggs are additionally awash at H-E-B and Kroger aliment in Texas, and alpha in June 2014, at Vons grocery aliment in Southern California. Vons is endemic and operated by Safeway.
Vital Farms offers Certified Humane® pasture-raised eggs that set the accepted for aftertaste and diet while additionally announcement the abundance of happy, advantageous hens. Started in Austin, Texas, in 2007 with 50 hens, Vital Farms now ally with 52 independent, ancestors endemic farms in six states beyond the United States. It is the alone civic supplier of pasture-raised eggs in the country. Vital Farms eggs are awash in grocery aliment civic beneath the cast names Vital Farms, Pasture Verde, Backyard Eggs, Alfresco Eggs, and Texas Chicken Ranch. In 2012, Vital Farms was listed by Inc. Magazine as the country’s fastest growing aliment company.
New Analysis suggests egg labels clutter the minds of consumers. The civic poll was conducted on QuickTake.com in May 2014 application an online accurate sample of about 670 Americans, ages 21-54. According to the new analysis egg carton labels are ambagious amoebic consumers. Although they are spending added on specialty eggs, analysis reveals they do not absolutely apperceive what they are buying.
By: Cherese Jackson (Virginia)
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