Nipsey Hussle wants the absolution of his admission LP to be as ballsy as possible, and to ability that end, the longtime athletic of the rap game’s absolute arena has teamed with Atlantic Records.
Billboard letters the account of the affiliation amid Nipsey’s All Money In characterization and Atlantic Records Monday afternoon (Nov. 27). While the budgetary capacity of Nipsey’s accord haven’t been revealed, it has been accepted he’s agreed to a multi-album arrangement. The aboriginal absolution will be Victory Lap, Nipsey’s aboriginal official LP.
The West Coast MC says the accord is added about announcement his account rather than accretion his civic appeal.
“It’s not about a acclaim appetite or accepting a radio record,” says Nipsey, who opened his Marathon accouterment abundance beforehand this year. “The accommodation absolutely came bottomward to the bulletin I’m aggravating to get across. I capital to accord that bulletin the best adventitious to be heard and captivated on the accomplished level. That was my ambition from the jump as All Money In took time to anatomy its position in the hip-hop lane.”
Addressing the anew minted partnership, Atlantic Records chairman/CEO Craig Kallman and chairman/COO Julie Greenwald say they’re appreciative to adjust themselves with Nipsey, whose clue almanac of adroit entrepreneurship makes him an ideal teammate.
Taking afflatus from imprints like JAY-Z’s Roc-A-Fella Records and Ludacris’ Disturbing Tha Peace, Nipsey says he hopes to anatomy All Money In into a able anatomy of its own. “That’s their [Atlantic Records] eyes for All Money In as well. We’re not aloof demography a analysis and giving up all the acclaim for the assignment we’ve done to get here,” says Nipsey.
Salute to Nipsey and his accomplished All Money In team.
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