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It took added than a century, but today, Johnnie Walker has assuredly put a woman on the face of its bottles. In account of Women’s History Month, the Diageo cast has alien Jane Walker, a changeable adaptation of its iconic “Striding Man” logo.

Jane will arise on a bound run of appropriate bottles of Johnnie Walker Black Label alleged “The Jane Walker Edition.” They’ll go on auction in March all about the U.S, and $1 from anniversary awash will go to organizations allowance to added women’s causes, up to $250,000 in total.

The accomplishment is allotment of what the cast has dubbed the “#WalkWithJane” affairs and will account nonprofits like Monumental Women, which seeks to add added monuments to changeable icons to our country’s mural and She Should Run, which supports women active for accessible office.

Johnnie Walker alien its aboriginal “Striding Man” logo in 1908 afterwards a antagonism captivated by aggregation architect John Walker’s son Alexander. Cartoonist Tom Browne came up with the winnng angel afterwards abstraction it on the aback of a card during a business lunch. Over the years, the Striding Man has evolved, alike at the easily of changeable creatives like Doris Zinkeisen, who formed on Striding Man campaigns in the 1920s. But it’s not until 2018 that a woman has become a allotment of the logo itself. Johnnie Walker’s ad bureau Anomaly New York advised the Jane Walker icon.

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