When it comes to yogurt, it’s all Greek to – able-bodied — the Greeks.
Greek yogurt is the latest diet fad to booty over Europe and the United States, with millions of admirers beyond two continents acquisitive up the ery aliment that is affluent in protein and low in fat.
Yet in Greece, abounding bodies accept never heard of Greek yogurt. In fact, the accepted appellation is basically a fluke.
“What is accepted away as ‘Greek yogurt’ is alleged ‘straggisto’ (strained yogurt) in Greece,” Prokopis Ploumbis, a cheesemaker in the rural outskirts of Athens, told AFP.
Straggisto is acclimated throughout Greece as a key additive for basic dishes like tzatziki dip. But the yogurt, fabricated from cow’s milk, has never been patented by the Greek accompaniment or any Greek company, clashing feta cheese which is now a adequate EU term.
Therefore the appellation “Greek yogurt,” while it has never been acclimated in Greece, was up for the demography back Turkish administrator Hamdi Ulukaya absitively to characterization the yogurt from his company, Chobani, as “Greek.”
Over the advance of seven years, Chobani became the acknowledged yogurt cast in the United States, with Greek yogurt demography up 35 percent of the U.S .yogurt market, up from alone four percent in 2008.
But Chobani was not the aboriginal cast to acquaint straggisto into the U.S. and European markets. The Greek aggregation Fage has been affairs “Greek artificial yogurt” in the U.S. and Europe for decades.
“Fage is the one that fabricated accepted to the apple the ery arrangement of Greek yogurt, its protein concentration, its affluent taste,” said the company’s bartering administrator Alexis Alexopoulos.
But Ulukaya arguable that calling his artefact “Greek” was aloof giving his yogurt a characterization that barter would understand, behindhand of whether or not the artefact absolutely comes from Greece.
“It doesn’t amount whether it’s Greek yogurt or Turkish yogurt, as continued as it’s a acceptable yogurt,” Ulukaya told Fortune annual in 2011.
In an accomplishment to lay affirmation to “Greek yogurt,” Fage, an 88-year-old Athens-based ancestors company, took Chobani to cloister for falsely labeling its articles as “Greek.”
While the aggregation conceded defeat in the United States, it argued in British courts that clashing Chobani, its yogurt is absolutely fabricated in Greece.
Fage won the case on address in January and now markets its artefact in Britain as “authentic Greek yogurt.” Whereas Chobani has to characterization its yogurt as “strained” in Britain, but can alarm it “Greek” in the U.S.
Click for added from AFP
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