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The band aims to accommodate “fashion aggressive achievement wear”

Its countdown accumulating – a band advised for autumn/winter – appearance an arrangement of conditioning accoutrement and athleisure separates including leggings, sports bras, acme and alive jackets.

The line, launched by Amazon Appearance Europe, aims to accommodate “fashion aggressive achievement wear” ideal for accustomed activities and gym classes, accumulation style, quality, abundance and functionality.

“Aurique was created to fit our customer’s alive lifestyles and accompaniment their wardrobes with beautifully designed, appearance aggressive activewear,” says Frances Russell, carnality admiral for Amazon Appearance clandestine brands Europe. “We appetite to accommodate our barter with adequate and beautiful athleisure outfits, which are affordable and accomplish them feel abundant at every occasion.”

The accumulating offers Amazon barter a advanced ambit of styles for an alive affairs and focuses on anxiously called fabrics with achievement attributes, key melancholia silhouettes and account such as cobweb inserts and aerial flash prints.

Key pieces accommodate a brownish hooded alive jacket, cobweb console printed sports leggings and seamless continued sleeve tops.

Amazon has fabricated no abstruse of its admiration to boss in the accoutrement amplitude and over the aftermost few years has been building up its private-label accouterment lines, as able-bodied as demography on a bulk of brands such as Nike, Under Armour, Hanes, and Gildan Activewear.

Amazon Fashion’s absolute clandestine brands accommodate Truth & Fable, an occasionwear cast for women, Find, a artery appearance aggressive cast for men and women, Iris & Lilly, a a lingerie characterization for women and Meraki, a exceptional basics cast alms menswear and womenswear.

It additionally launched Prime Wardrobe aftermost year – a try afore you buy and alone pay for what you keep, service – and the Echo Look claimed arcade app.

The aggregation has additionally afresh filed a alternation of trademarks for added accouterment brands.

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