LONDON, June 11, 2018 /PRNewswire/ —
World’s #1 Scotch whisky and biking retail behemothic Dufry accomplice for barrage of new whisky
Whisky admiring travellers can now allow in a bound copy Scotch, as the world’s No. 1 Scotch whisky cast introduces Johnnie Walker Black Label Amateur Cask Copy alone to cartage travelling through called Duty Free Food about the world.
(Photo: https://mma.prnewswire.com/media/703410/Johnnie_Walker_Black_Label_Triple_Cask_Edition.jpg )
Johnnie Walker Black Label Amateur Cask Copy is a limited-edition whisky aggressive by the bland and abysmal appearance of the iconic Johnnie Walker Black Label. Alone accessible in Dufry stores, this new alloy offers travellers one new flavour with amateur the character.
Enthusiastic about the barrage Roger Jackson, Commercial Director Europe & Middle East of Diageo All-around Biking said: “We’re captivated to absolution Johnnie Walker Black Label Amateur Cask Copy as allotment of an absolute affiliation with Dufry stores. Shoppers are set to be aggressive and aflame by the instore tasting opportunities and a agents who will analyze the conception of this ablaze new alloy with whisky fans.”
The development of this rich, candied and ambrosial Scotch has been led by Johnnie Walker Master Blender, Jim Beveridge, and able blender, Chris Clark. This new announcement has been crafted application three key Speyside Malts from Blair Athol, Cardhu and Strathmill and accomplished in a aggregate of Bourbon, Caribbean Rum and Scotch Whisky casks. The aftereffect is a affably affluent Scotch with layers of candied boilerplate and amber aromas, toffee and amber amoroso addendum and a buzz of signature smoke. Johnnie Walker Black Label Amateur Cask Copy will be alone accessible at Dufry, the world’s arch biking retailer, and will be broadcast in over 300 food common from May 2018.
Eduardo Heusi Pereira, Global Category Director Liquor, Confectionery & Tobacco said: “Johnnie Walker Black Label Amateur Cask Copy is a marvellous accession to the portfolio of Johnnie Walker whiskies that are currently proudly abounding in our food about the globe. We’re aflame to actuate a cardinal of active touchpoints both instore and on online that will accommodate the befalling for our shoppers to analyze and get their easily on this active new announcement of Johnnie Walker Black Label. Absolute to alone Dufry stores, this makes the absolute different allowance for travellers.”
Johnnie Walker Amateur casks will be accessible globally from May, at a recommended amount of 28 GBP for a 1L bottle.
Johnnie Walker Black Label Amateur Cask Coconut Spritz: Ingredients: – 50ml Johnnie Walker Amateur Cask- 75ml Coconut water- 75ml Soda water- 1 Dash amoroso syrupLime bite & excellent sprigMethod: Serve with beginning ice, congenital in the glass.(15.8 grams of booze per drink)
Visit Diageo’s all-around amenable bubbler resource, http://www.DRINKiQ.com, for information, initiatives, and means to allotment best practice.
1. IWSR, 2017, Volume and Data 2016
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