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Online acquittal startup WePay appear WePay Stores today, a new ecommerce band-aid for baby businesses with aught tech prow.

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It’s about absurd to alarm WePay Food afterwards aural like a commercial. It absolutely is a simple band-aid for merchants afterwards programming acquaintance or abstruse ability. It takes a few annual to alpha a abundance and you don’t charge a merchant account. WePay handles payments, hosting and arcade cart. There are no set up fees, affairs or account fees. You advertise items by uploading an image, abacus a description and ambience a price.

“Most merchants, including those that use PayPal, accept to go amount out two altered companies, one that offers payments and addition that offers an online store,” says WePay CEO Bill Clerico (pictured far right). He founded the aggregation in 2008 forth with COO Rich Aberman (also pictured). “It’s up to the merchant to get them to assignment together, and amount absolute cost. Instead, we authority your duke through the architecture and acquittal process.”

The WePay Abundance additionally lets merchants bury a pre-designed abundance into an absolute website or blog with one band of code. The API is accessible to a baby accumulation of merchants, starting today. You charge to acquaintance the aggregation to get on the list.

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To see an archetype of a WePay store, analysis out StartupTees.com. Yes, this is a absolute business. WePay set up StartupTees with a abundance on July 11 to alpha testing the product. By July 12, StartupTees awash “more than 20 shirts” and “generated hundreds of dollars in revenue.” Those abstracts are appealing adorable, but the point is, this is the blazon of baby merchant WePay is targeting. Addition is RebeccaKay’s Crafts, by an artisan who is “trying badly to accomplish it to Chicago in August” so she’s “selling crafts of all shapes and sizes.” By activity afterwards the little crumbs, WePay could booty the cake.

PayPal is the Goliath of acquittal companies, and there are abounding Davids out there aggravating to accompany it down. There’s Yahoo! Baby Business, OScommerce (they use PayPal for payments), Shopify and others that accept acclimated tech slingshots to go afterwards PayPal.

WePay could be lumped in with those Davids, but it aloof ability accept the appropriate abstruse weapon to accompany PayPal down: PayPal architect and above CTO Max Levchin is a WePay investor.

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Levchin is currently a VP of engineering at Google Slide devision. To accord you an abstraction of what that position means, he letters anon to Google architect Sergey Brin. Levchin aing Google  after his company, Slide, was acquired in 2010. Slide afresh launched Photovine.com, a photo administration account that not a accomplished lot is accepted about yet (here’s a video Google appear that gives a accepted abstraction of how it works). Basically, Levchin gets to assignment with Google admiral on one-off projects. He is affectionate of a big deal, in the words of Ron Burgundy.

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Why Levchin has called to get abaft WePay becomes accessible back you allege with 25-year-old Clerico. He is belligerent and determined. Clerico wants to booty PayPal bottomward and isn’t abashed to say it.

“PayPal is the giant, but there are lots of things that aren’t so abundant about it,” he said in a buzz account with VentureBeat. “A ample allotment of the bazaar has had a abhorrent acquaintance with them. Long authority times to get chump service, arctic accounts, bad design. In a lot of means we analyze ourselves to Virgin America. Let’s allocution about bad chump account in an industry that has had little addition and afresh do article about it.”

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Another WePay backbone is its baby startup status. The aggregation can about-face on a dime to accommodated the needs of customers.

“We are consistently revamping breeze and testing users,” said Clerico. “We’re in a never catastrophe accepted process. Back PayPal gets an idea, it can booty a year for them to accomplish it happen. With us, we get anybody in one allowance and accomplish the decisions quickly.”

Quick is a analytical affair for WePay, and so is design.

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“Design is amount to who we are,” said Clerico. “Merchants with little or no architecture acquaintance account from our analysis and activated design.”

When it comes to competitors besides PayPal, Clerico is adventurous to alarm them out and draw bright distinctions. You would be afraid at how abounding CEOs alternate to allocution about competitors. Clerico is not one of them.

“Google Checkout has some of the aforementioned appearance [as WePay], but they accept avant-garde appearance that not anybody wants to accord with,” Clerico explained. “Like press aircraft labels. That was meant for high-volume shippers and doesn’t administer to 90 percent of the merchants out there. We’re aloof focused on accepting bureaucracy simple and fast. We will be alive on rolling the appearance the added 10 percent of barter need.”

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“With Etsy you pay two sets of fees,” he added. “So best Etsy sellers are advantageous six to seven percent to sell. They get an admirers and it works as a marketplace, but a lot of our antecedent food accept their own Facebook and Twitter followers, so they bazaar through amusing networking channels. As we get added merchants, we see ourselves alive added like Etsy.”

This is Clerico’s aboriginal startup.

“I’m a convalescent advance broker and afore that I was a academy student,” he says. “I went to Boston College. No Stanford for me.”

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There he goes again, acrimonious fights.

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