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Gearhead Annal was founded in 1999 by Rev. Michelle Haunold Lorenz as an adjunct of Gearhead magazine. The book advertisement was a affairs annual adherent to hot rods, jailbait bedrock and the blazon of art that those audiences appreciate. The characterization aggregate abundant of the aforementioned aesthetic. It was abrasive jailbait and barn bedrock for association who weren’t abashed to get a little clay beneath their fingernails. It was additionally a accustomed fit. Haunold Lorenz had a accomplishments in the music business, accepting ahead formed in administration and as a DJ. She additionally had a able admiration to allotment her admired underground bands with the blow of the world.

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She actually succeeded in that regard. Gearhead went on to absolution albums by now accustomed names like New Bomb Turks, The Hellacopters, Turbo A.C.s, The Wildhearts, Riverboat Gamblers, NRA and abounding more. They were additionally the characterization anon amenable for breaking The Hives in the US, and assuredly had a duke in the barn bedrock awakening of the aboriginal 2000s. The Gearhead Annal adventure is about success and failure. It’s about affection and perseverance. It’s ultimately about accepting agape down, but additionally accepting aback up.

The Hives – “Hate to Say I Told You So”

The aboriginal Gearhead absolution came in 2000, at a aberrant time for the almanac business. After huge concrete music sales in the 1990s, agenda media was starting to booty hold. It was a arduous time to alpha a label. Haunold Lorenz says, “Nothing about starting this characterization fabricated sense. I accept consistently admired the concrete stuff. I like actuality able to blow and aroma and apprehend stuff. I assumption it reminds me of aback I was a kid laying on the attic absolution the music breeze over me and account all the liner addendum and attractive at the pictures. So for me, there was no catechism about putting out concrete product. I adulation records, and I capital to accomplish annal for added bodies to enjoy. It was that simple.”

Gearhead Annal had a abundant accord of aboriginal success. “Our aiguille year in agreement of sales was 2002, aback The Hives were exploding. The Hellacopters additionally came out that year. That bled into 2003 aback the Gamblers and New Bomb Turks annal came out, and in those two years, I put out about 20 records. It was insane, but actually fun. I was aircraft out of my abode at that point, and I had congenital up all these mazes about my active allowance with the endless of CDs and Annal aloof so I could move around”, Haunold Lorenz recalls.

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The Hellacopters – “Hopeless Case of a Kid in Denial”

“I had absent my abounding time job in 2001 aback my benefactor Valley Media went bankrupt. That luckily coincided with how active the characterization was, and so I’ve done Gearhead abounding time aback then. Array of by accident, which seems to be how abundant of my decisions about the characterization happen,” she adds.

Actuality a changeable active a characterization airish its own set of challenges. Haunold Lorenz explains, “People anticipate that jailbait bedrock is so egalitarian, but I got a lot of affliction actuality a babe in the arena and actual little respect. One time, I was aggravating to do a photo shoot with The Lords of Altamont afore a appearance and this jerk kept aggravating to grab me and kiss me. He kept saying, ‘let me appearance you how it’s done baby.’ You get acclimated to guys cerebration you’re aloof window bathrobe or there to blast the band, so I abandoned him and kept aggravating to booty the pictures. Finally, God absolve him, Jake [Cavaliere], the singer, went over to the guy and said, ‘Dude, that’s our almanac label, leave her alone.’ I’ll never balloon the attending of shock and awe on the guy’s face. It was priceless. He apologized and backed off and let me work. That array of actuality happened all the time.”

The White Barons – “Drank Myself Aback (to You)”

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After a decade of active both the characterization and the magazine, Haunold Lorenz begin herself physically, spiritually, emotionally and financially exhausted. It appeared that the anytime fickel music business had claimed addition casualty. Gearhead Annual accomplished assembly in 2008, and Gearhead Annal followed in 2010. “After I filed for bankruptcy, I acquainted like the accomplished apple had comatose bottomward on me. I was drained and had aught artistic atom left. I didn’t alike appetite to put a almanac on. I was that austere out. That’s aback I knew I had to stop,” she says.

She additionally had to apprentice to booty bigger affliction of herself. That led her on a airy adventure that resulted in her acceptable a reverend. “After I put the characterization on ice, I knew I bare to acquisition that affection again, which is how I concluded up on this airy path. I actually had absent afterimage of what I capital for myself, so I started demography brainwork classes and one chic led to another, and eventually, I had taken all the classes appropriate by the Church of Divine Man seminary to become a minister! I didn’t alpha out to do that, again, it was affectionate of an accident, but like with the almanac label, aloof afterward my affection concluded up arch me to this new allotment of myself. It helped me accompany some abundant bare antithesis and accuracy aback into my life,” she explains.

New Bomb Turks – “The Night Afore the Day the Earth Stood Still”

Eventually, pieces started falling aback into abode for a comeback. “In 2013, a brace things happened. I had to booty my above business accomplice to cloister to accord with artifice and cast damage. I concluded up acceptable and all his rights to the cast were revoked and accustomed to me 100%. The day I won that case, I additionally accordingly awash my house, which austere out the actual debt from the bankruptcy. All of the abrupt I was at arena zero. It was the best amazing activity in the world. I aloof knew at that moment, I had to accompany aggregate back. It aloof acquainted like it was time to crank it all aback up again, and so I trusted that gut activity and aloof went for it,” Haunold Lorenz recalls.

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Gearhead Enterprises is clearly aback from the dead, and already afresh Haunold Lorenz is a one woman show. There are new issues of the magazine, new records, and a active bandage of accoutrement too.

Riverboat Gamblers – “What’s What”

The additional time about she is earlier and wiser, and her eyes are advanced open. She abstruse a lifetime’s account of acquaint from her antecedent experience. “I fabricated so abounding mistakes the aboriginal time around. So now, admitting actuality bowled over by a bandage and absent to put their almanac out, I accept to see that it is activity to sell. I acclimated to do whatever the bandage wanted, but now it’s about what I appetite to achieve. The bandage has to be complex in announcement their music, which is way easier now with amusing media! It actually has to be a partnership. I assignment abandoned out of my abode now, so that keeps the aerial down,” she says.

Haunold Lorenz continues, “I never acclimated to counterbalance whether the amount was account it aback I would accede a project, and now I’m cool accurate about what I chose to absorb money on. And aggregate is paid for in cash. I don’t use a acclaim agenda unless I actually accept to. So if I don’t accept the money, or can’t accession it accomplishing a Kickstarter campaign, afresh I don’t do the project. It’s a little sad that I can’t aloof chase my artistic gut like I acclimated to , but defalcation was appealing traumatic, I don’t appetite to go bottomward that aisle again, so I’m a lot added accurate now.”

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Aback Furies – “Murder City Shakedown”

Over the aftermost two decades it has gotten a little bit easier for a woman active a label, but maybe not for the affidavit you expect. Haunold Lorenz shares, “It’s still a heavily macho bedeviled field, but I anticipate the aberration that I see with the adolescent kids is it is easier for women to absolution their own music because so abundant of the recording and abstruse assignment can be done at home with all the abundant new technology that’s available.”

Haunold Lorenz still has a affection for alive music too, as displayed by her (almost) anual Gearfest. This year’s Gearfest will booty abode at The Blue Lamp in Sacramento, CA on Saturday September 29th from apex to 7pm. There will be alive performances from Fur Dixon, The Woolly Bandits, TILLI, Infamous Swanks and Color TV. The accident will additionally affection a custom car show, a boom bazaar and aliment trucks.

CJ Ramone will be the bedfellow of honor, and he will be blind about for photos and autographs. Haunold Lorenz gushes, “He’ll be one of the board for the Ms. Gearhead challenge too. He’s a abundant guy, and has been a adept fan of Gearhead, so I’m captivated he’ll be aing us for the party! He alike got Fender to accord a bass guitar to raffle off to advice accession money for the SPCA, who is the almsman of this year’s fundraiser!” Gearfest will accession money for the Sacramento SPCA Behavior Department.

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Mensen – “One Minute Away”

The best absorbing accident of Gearfest ability aloof be the Ms. Gearhead contest, which turns the abstraction of a acceptable pin up antagonism on its head. The Ms. Gearhead challenge has annihilation to do with the way the woman looks, it’s all about her appearance and her artistic pursuits. In added words, it celebrates the academician not the body. Haunold Lorenz explains, “I’m not the archetypal babe that hangs about bands cat-and-mouse to be noticed. I accept consistently been complex in the arena aback the beginning, either writing, DJing or putting on shows. I was abiding there had to be added women out there accomplishing their thing, agilely in the background, accidental to the arena and afterward their passion. I capital to accompany girls like that to the forefront, to validate added women like me who aloof go for it.”

“I met Pamela De Barres [famous adherent of I’m With the Bandage fame] one time and aback I told her what I do, she said, ‘Oh, so you’re a groupie’ and I said, ‘No, I run the label.’ She aloof looked at me like she had no abstraction what that meant. So that’s the berry to this accomplished little contest. There are bags of pin up and adorableness contests, but annihilation that looks at the appearance and affection of a woman’s convictions. That’s what I capital bodies to focus on,” she concludes.

TILLI – “26 FL.”

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