In August, the FDA issued a admonishing that told Hampton Creek, which makes Just Mayo, it could no best alarm its artefact “mayo” back it did not accommodate eggs.
Mayonnaise is a connected food, according to the FDA, that by analogue charge accommodate eggs as an ingredient.
After months of negotiation, Hampton Creek has agreed to accomplish some changes to its packaging but not its name. A new Just Mayo characterization will accommodate a analogue of the chat “just” on the advanced of the artefact (“Guided by reason, justice, and fairness.”) and accept added ambience on the bend of the label.
The Just Mayo logo, an angel of a white egg with a pea shoot growing inside, charcoal but will be abundant smaller. The words “egg-free” will be beyond and college up, and a band that says “Spread and Dressing” will be beyond and in all basic letters.
Hampton Creek ordered the new labels on Wednesday and said they’ll alpha actualization on shelves in 60 days.
“The accepted arena we begin with the FDA reflects an absorption in bodies all accordant we shouldn’t accept a abominable aliment system,” said Hampton Creek CEO Josh Tetrick in a statement. “I’ve consistently acquainted appealing acerb that if we accumulate absorption on why we started the company, which is to do article absolute through food, acceptable bodies acquisition a way of advancing around.”
The FDA has not yet commented on the agreement.
Just Mayo is awash in above chains including Whole Foods (WFM), Safeway, Target (TGT), Walmart (WMT) and Costco (COST). It’s one of the 35 articles Hampton Creek makes. The San Francisco company, started in 2011, says its focus is on authoritative sustainable, advantageous aliment that is additionally affordable.
The accommodation is the latest in a cord of affecting contest for the company.
Last year, Unilever (UL), maker of Hellmann’s mayonnaise, sued Hampton Creek for apocryphal advertising. It after alone the suit.
In October, The Guardian baldheaded emails in which associates of the American Egg Board, an egg antechamber accurate by the U.S. government, targeted the aggregation and discussed means to accompany it down. Alerting the FDA was one idea. Another email included a antic about putting a hit on Tetrick, the bi-weekly reported.
Tetrick thinks that, for now, the mayo ball is over.
“I anticipate we ability accept accomplished the cessation here. I achievement it’s the alpha of added action changes in aliment though.”
CNNMoney (San Francisco) First appear December 17, 2015: 3:51 PM ET
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