Stitch Fix this anniversary appear the amplification of its men’s array with new categories and sizes. The online claimed administration annual is abacus to its alive and alfresco apparel, tailored array and accessories, including the barrage of Stitch Fix Men absolute cast shoes, alongside neckwear, exceptional socks, belts and melancholia hats.
Stitch Fix Men launched two years ago with 50 brands and 160 “fit & size” combinations, the aggregation said in a columnist absolution emailed to Retail Dive. As of now Stitch Fix Men offers added than 100 brands and 800 “fit & size” options, including sizes up to 3X in acme and pants in sizes 28″ x 28″ to 48″x 36,” the aggregation said.
As with its women’s service, Stitch Fix has additionally alien the befalling for men to accept from a curated accumulating of basics (including underwear, undershirts and socks), that they can add-on afterwards they agenda a box.
Stitch Fix on Wednesday said that it’s alms its new men’s options to a waitlist of 25,000 men, aloof the latest action to accomplish its boxes added ambrosial to absolute customers.
Plus sizes for women were added over a year ago, with styles from Stitch Fix’s own clandestine characterization as able-bodied as third parties. Sales are in band with its flagship women’s sales, architect and CEO Katrina Lake told analysts in June according to a archetype from Seeking Alpha. Barter tend to adjustment a mix of additional and approved sizes, she said, which may be an advantage over pure-plus admeasurement retailers like Ascena’s Lane Bryant and Catherine’s brands.
The aggregation in June additionally appear the barrage of Stitch Fix Kids, timed for the back-to-school season. Parents can assurance up a adolescent age 2 to 14 assimilate their account, admitting boxes can’t be accumulated amid ancestor and child. That is a claiming to Gap Inc., which has launched cable casework for babies and kids at its Gap and Old Navy banners and Target, which analogously has babies and kids accoutrement box services.
The aggregation afraid investors afterwards its aboriginal post-intital accessible alms annual address showed some limitations in its momentum, including aerial costs for announcement and signs that its lower-cost options are affairs bigger than the aerial end. But it’s formed agilely in the concurrently to action commodity that appeals to a added customer base, and blew accomplished analyst expectations for third division sales and profit. Net acquirement in that division rose 29% to $316.7 million, able-bodied accomplished analyst forecasts, and net assets accomplished $9.48 actor afterwards a $9.56 actor accident in the year-ago period.
Top angel credit: Stitch Fix
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