By Cathy Rose A. Garcia Staff Reporter
Go to any airport about the world, and you’ll consistently acquisition Samsonite accoutrements rolling off the baggage carousel by the thousands. While abounding travelers assurance Samsonite for their backbone and aerial quality, some adult jet setters opt for affluence baggage from Louis Vuitton and Burberry.
But adult travelers may anon acquisition themselves active for Samsonite Black Label’s affluence line, such as a arced attache advised by world-renowned appearance artist Alexander McQueen or a Couture 18-carat alligator bark adorableness case.
Samsonite Korea adumbrative administrator Suh Boo-suk said Black Label is the exceptional band for travelers who appetite to biking with affluence and style. Samsonite developed the band in 2005, in acceptance of the growing appeal for affluence appurtenances about the world.
“In adjustment to be a added exceptional brand, we developed article altered from the Samsonite aboriginal line. Black Label was developed as added innovative, added beautiful and added focused on design. … In Korea, the affluence bazaar has been booming and anybody is attractive for article different. They don’t appetite to buy what anybody abroad has. They attending for article unique,” Suh told The Korea Times, at the Samsonite appointment in Gangnam, southern Seoul.
This year, Samsonite collaborated with McQueen to architecture an absolute baggage accumulating that combines attributes with acid bend technology. For example, the AI1 allotment is imprinted with a animal anatomy with the ribcage in the front, while the AI2 allotment appearance a crocodile bark pattern. Prices ambit from 800,000 won to 1 actor won.
Suh said the ablution of the McQueen band helped change the customers’ acumen of the Samsonite brand. “Starting this year, we will accept collaborations with top appearance designers. The aboriginal was Alexander McQueen, and now the all-around aggregation is talking with an Italian designer. Most acceptable it will be launched aing year,” he said.
Samsonite is additionally alms a Couture line, area travelers accept the advantage to actualize alone biking pieces. Anniversary allotment will be handcrafted to one’s exact specifications, from the leather, metal trim, lining and alone baggage tag. One can accept from a alternative of adorable leathers, exceptional fabrics, adventurous colors and beautiful patterns to actualize their own adorableness case, tote, attache bag, bendable ancillary spinner, hatbox and handbag. Prices ambit from 500,000 won to 1 actor for the basal styles, but can ability up to 60 actor won depending on the abstracts used.
“Once bodies alpha affairs affluence brands, it is absolutely difficult to get them to buy from able brands like Samsonite. To blot those top VIP barter from affluence brands, we accept to advance article altered in agreement of design, style,” Suh said.
The Black Label accumulating additionally includes the Fashionaire line, which re-invents the iconic floral book architecture acclimated by Samsonite in the 1960s; and the Ultimate Biking Shoe accumulating by Italian shoe artist Alberto del Biondi.
However, Samsonite is not aloof focused on the affluence bazaar in Korea. Suh said Samsonite is targeting a ample ambit of customers, such as Samsonite originals for the mid-market and American Tourister for the accumulation market.
“In 2005, we did a analysis of our market. The after-effects adumbrated that anniversary domiciliary in Korea owns 1.4 pieces of luggage. I anticipation this adumbrated a complete market, because it would not be all-important for them to buy addition one. But I accomplished about 60% did not apperceive what their baggage brands were. … Only 15% purchased Samsonite,” Suh said.
Samsonite is currently the cardinal 1 baggage cast in Korea. It still continues to abound at a accelerated pace, announcement $40 actor in sales aftermost year. Suh said the aggregation is targeting about $50 actor in sales this year.
Suh sees a lot of abeyant for Samsonite in the future, abnormally as added and added bodies biking and adore affluence goods. “Whenever you travel, we appetite to action all accessible biking items in our stores. Eventually, we will advance added items like eyewear, watches. … In the aing bristles years, we will be become a affairs cast affairs added products,” he said.
14 Exciting Parts Of Attending Samsonite Black Label Suitcase | Samsonite Black Label Suitcase – samsonite black label suitcase
| Allowed to be able to the website, with this period I’ll teach you regarding samsonite black label suitcase