In 2014, afore he became a South African hip-hop superstar, the rapper, singer, and producer, Emtee arise an absolute EP blue-blooded DIY. The eight-track activity featured “Roll Up,” which would become his blemish distinct the afterward year aback he got active to absolute South African label, Ambitiouz Entertainment.
Sonically, “Roll Up” resembled “We Dem Boyz” by Wiz Khalifa, and Emtee acclimated the aforementioned breeze O.T Genasis acclimated on “CoCo.” He, however, brought it home by application mostly South African aboriginal languages, like IsiZulu. Apart from the song actuality catchy, application bounded colloquial was one of the capital affidavit the song bent on fire. That approach, which Emtee calls ATM (African allurement music), garnered the applause of a South African admirers that acquainted affirmed by his slight tweaks to an already-popular anatomy of music.
South African and Nigerian megastars AKA and Wizkid jumped on the song’s remix, blue-blooded “Roll Up Re-Up,” a assurance that Emtee was starting to comedy with the top dogs. The song went on to arise on the 26-year-old’s platinum-selling admission album, 2015’s Avery, which is called afterwards his oldest son and featured hits like the ode to his TV drove “Pearl Thusi,” the hustler’s canticle “We Up,” and his egoistic accord with Nasty C, “Winning.”
Avery set Emtee on the advance for continental fame. In 2016, he absolved abroad with the Best Rap Anthology and Almanac of the Year trophies at the South African Music Awards, SA’s better music accolade show. He followed the blemish year with 2017’s Manando, a activity that showed him advance not alone as a song-maker, but additionally a storyteller.
Now, with the anticipation of all-embracing stardom, Emtee is extensive aback to his ancestry with DIY 2, an EP that’s out today and allotment to what accustomed him as a appalling amateur in the South African rap scene. The project’s aboriginal distinct “Lessons,” in which Emtee looks aback at his pre-superstar days, reflects on accomplished mistakes and basks on him and his boys’ success.
In what he calls the allurement house, a atom area he and his characterization mates record, rehearse and arctic out, he discussed DIY 2, his come-up, and abyssal celebrity and family.
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