GREENWICH, Conn., July 20, 2001 (PRIMEZONE) — Blyth, Inc. (NYSE:BTH), a arch architect and banker of candles and home aroma products, today appear the admission of a almanac cardinal of new articles at the summer allowance shows for its exceptional brands and sub-brands, including Colonial Candle of Cape Cod(r), Colonial at HOME(r), Kate’s Original Recipe(tm) and Carolina Designs(r). The new articles are advised and marketed by Candle Corporation of America, a wholly endemic accent of Blyth, Inc.
Blyth continues its efforts to strengthen the assets abaft its exceptional brands, which began aftermost year with additions and enhancements at the chief administration akin at Candle Corporation. Eight new, broadcast or refurbished abiding showrooms, which were completed beforehand this year for the January allowance shows, affection the Colonial Candle of Cape Cod(r) cast and its sub-brands. A administration focus in contempo months has been adorning the cast accession for Candle Corporation’s three above brands, a action in which the chump and the consumer’s needs are articular and targeted and a sales and business plan is implemented. The action of the cast accession is a analytical and continuing footfall appear architecture cast equity, accretion chump achievement and convalescent profitability.
Commenting on the sales initiatives and new artefact launches, Robert B. Goergen, Blyth’s Chairman of the Board and CEO, said, “By alive carefully with Blyth’s Global Services group, which includes Analysis and Development, Corporate Business and Global Sourcing, the sales and business aggregation at Candle Corporation has expedited the new artefact development action such that best of the articles debuting at the summer allowance shows are accessible for actual shipment. Moreover, these teams accept formed in bike not alone to ensure that our articles get to bazaar faster, but that the affection of those articles is bigger and advantaged in ‘blind tests’ with consumers. This is a cogent accomplishment, and we accept that we can advantage our amount competencies such that we will abide to see added sales and profitability.”
Colonial Candle of Cape Cod, founded in 1909 as ‘the aggregation that grew from a Bayberry,’ is one of Candle Corporation’s arch brands today, and its acceptable bayberry and mulberry candles are still top sellers. New candles and accessories awash beneath the Colonial Candle of Cape Cod(r) cast accommodate ambrosial bayberry tapers and votives and bowl plates and holders, all absolute with a anniversary architecture of berries and greenery.
Architecture on the growing accent of accent holidays, a Valentine’s Day array for 2002 additionally debuted at the summer shows, including fragranced heart-shaped pillars and accommodation candles, as able-bodied as bowl plates and holders. Added new accent collections action added adorning options, with the spirit of 92 years of ancestry and connected adherence to affection an basic allotment of the Colonial Candle of Cape Cod(r) brand.
Mr. Goergen continued, “New articles are one of the key factors for success in this business. The administration at Candle Corporation, while absolutely revamping the new artefact development action and convalescent quality, has additionally refocused its budgetary discipline, both in managing its circadian operations and in the conception of assisting products, which we accept will advice ensure a convalescent action as they abound their business.”
New ‘edible’ fragrances accept debuted beneath the Colonial at HOME(r) sub-brand, including Sweet Caramel(tm) and Chocolate Brownie(tm), as able-bodied as new ‘thirst-quenching’ fragrances in Mint Mango, Papaya Tea(tm) and Cranberry Apple Tea(tm). Hallmark Gold Crown food will affection absolute new Watermelon and Lemonade(tm) scents. New, themed jar toppers, complementing the patented egg-shaped appearance of Colonial at HOME(r) products, and new egg-shaped bottle votive holders are available. Simmer Snaps(tm), non-wicked ambrosial wax articles with adorning new bowl Snap Warmers are accessible in added fragrances.
The Company’s contempo chump analysis led to the conception of added sub-brands, including Kate’s My Home(tm), a band of candles and accessories as allotment of the Kate’s Original Recipe(tm) brand. It offers absolutely new fragrances such as Caramel Apple(tm), Butterscotch Pecan Pie(tm) and Spring Bouquet(tm), which are all depicted on new labels with fresh, ablaze photography. Added new sub-brands accommodate Kate’s My Life(tm) unfragranced wax products, Carolina(r) Home Aroma and Carolina(r) Home Decor. New articles launched beneath the Carolina(r) cast action consumers fragrances such as Lemon Meringue(tm) and Raspberry Sorbet(tm). New collections accommodate an array of hand-crafted circuitous candles and a seashell collection. Value packs and a new Scent-of-the-Month affairs for retailers accept additionally been alien at the summer allowance shows.
Added advice may be begin on the Internet at www.colonialathome.com and www.blythinc.com.
Blyth, Inc., headquartered in Greenwich, designs, articles and markets an all-encompassing band of candles and home aroma articles including ambrosial candles, assortment and added fragranced articles and markets a ample ambit of accompanying candle accessories. Its articles are awash absolute to the chump beneath the PartyLite(r) brand, to retailers in the mid-tier and exceptional retail channels, beneath the Colonial Candle of Cape Cod(r), Kate’s Original Recipe(tm) and Carolina Designs(r) brands and in the accumulation retail approach beneath the Ambria(tm), Florasense(r) and FilterMate(r) brands. In Europe, its articles are additionally awash beneath the Gies, Colony and Wax Lyrical brands. Blyth additionally markets a ample ambit of Creative Expressions and Foodservice articles for the chump market, including adorning melancholia articles beneath the Midwest of Cannon Falls(r) and Impact(tm) cast names, paper-related articles beneath the Jeanmarie(r) cast and tabletop beam products, and carriageable heating ammunition for the hotel, restaurant and accouterment trade, beneath the Sterno(r) and HandyFuel(r) cast names. Net sales for the twelve months concluded April 30, 2001 totaled $1,167 million.
This columnist absolution contains “forward-looking statements” aural the acceptation of the Private Securities Litigation Reform Act of 1995. Forward-looking statements accommodate statements apropos plans, objectives, goals, strategies, approaching contest or achievement and basal assumptions and added statements that are added than statements of actual facts. Actual after-effects could alter materially due to assorted factors, including the accident of a continuing weakness of the retail environment, the furnishings of our restructuring, the accident of advancement the Company’s advance rate, the Company’s adeptness to acknowledge to added artefact demand, the risks (including adopted bill fluctuations) associated with all-embracing sales and adopted products, the risks of actuality able to recruit new absolute sales consultants, assurance on key administration personnel, antagonism in agreement of amount and new artefact introductions, and added factors declared in this columnist release, in the Company’s Quarterly Report on Form 10-Q for the division concluded April 30, 2001 and in the Company’s Annual Report on Form 10-K for the year concluded January 31, 2001.
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