Printer Tadbik acclimated HP Indigo technology to accompany a Nestlé Ice Cream attack to activity in Israel
A contempo Nestlé Ice Cream campaign, ‘Story Time’, saw popsicles brought to bazaar in packaging application belief from the best acclaimed and admired Israeli accouchement books.
The attack focused on bristles stories, with four variations for anniversary adventure produced to ambition altered ancestors members: Mum, Dad, Grandpa and Grandma. This resulted in 20 SKUs actuality produced. The activity additionally saw the popsicles appear to activity with a adventure cogent blow created for anniversary story. This is accessed by texting a cipher to a fizz cardinal printed on the central of the packaging.
estlé Ice Cream tasked Tadbik to aftermath the packaging, which activated its HP Indigo 20000 agenda columnist to handle the variations and affection requirements of the project. Tadbik is HP Indigo’s better chump in Israel.
Operating on four continents, Tadbik produces avant-garde adjustable packaging, labels, RFID and in-pack promotions. The aggregation additionally manufacturers its own PS characterization and compress sleeve characterization applicators and compress tunnels. Forth with absolute centralized architecture and repro casework and a growing business in acute packaging technologies, it is more alms a complete, one-stop account to its all-around chump base.
Tadbik claims that its advanced assembly accessories and awful accomplished centralized architecture and engineering teams ‘thrive on transforming abundant new concepts into awful adorable products’.
The printer states: ‘Always blame ourselves and our technologies to the aing level, we consistently advance new applications to advice audience cast and advertise their articles in an more aggressive marketplace.’
For the ‘Story Time’ campaign, a cipher was printed on the central ancillary of the package, forth with instructions how to admission the blow that was fabricated for anniversary book. Application this mechanism, Nestlé Ice Cream created an offline/online attack that added assurance of all ancestors associates who enjoyed the nursery belief with the kids.
Memorable and experiential
The capital claiming was to appoint the absolute ancestors in affairs ice creams and spending affection time calm that is both memorable and experiential.
‘The attack created a big buzz, with accouchement admiring it and agreeable added ancestors associates in it,’ says Gili Drory, Tadbik CEO.
‘HP Indigo was the alone advantage able of alive this absolute campaign, acceptance adaptability and capricious abstracts bare to abode the altered ancestors associates as able-bodied as to action a array of stories. HP Indigo technology enabled the best book quality, quick turnaround time and amount accumulation on plates and inventory.’
On the abstruse considerations bare in bearing such packaging, Drory adds: ‘The adhesives and artificial layers charge be accustomed for arctic packaging. In addition, the abstracts charge abide clearing tests for absolute aliment packaging.
‘We are appreciative to booty alive allotment in this avant-garde Nestlé Ice Cream attack and to do this activity with our HP Indigo 20000 agenda press.’
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