White-label adaptable app belvedere Appia (formerly PocketGear), is announcement that it has anchored $10 actor in new allotment from Venrock. According to sources accustomed with the matter, the startup was admired at $100 actor in the round. This latest advance brings Appia’s absolute allotment to $30 million. Dev Khare, Vice President at Venrock, has aing the company’s lath of directors.
Until February, PocketGear wss an absolute exchange that billed itself as the “World’s Better Adaptable App Abundance which awash apps for Blackberry, Android, Windows Mobile, Palm, Symbian, and Java phones. The aggregation rebranded and confused focus as Appia, powering a white-label agreeable and business belvedere for anybody and anyone who needs an app store. The aggregation now admiral adaptable app storefronts for added than 40 partners, including four of the world’s top bristles handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless).
Appia additionally afresh appear partnerships with Opera Software, to ability the Opera Adaptable Abundance for added than 100 actor users, as able-bodied as with Telcel, Mexico’s better operator, to ability the Ideas Appstore for Telcel’s 64 actor subscribers.
The benefit of application Appia’s white-label alms is that it enables its ally to bear apps to added than 3,200 altered adaptable accessory makes and models. Via its partnerships, Appia currently admiral added than 500,000 downloads a day from a archive of 140,000 apps with projections to bifold by mid-2011.
Jud Bowman, architect and CEO, Appia tells us that the aggregation is seeing success because it is aloof not achievable for companies to actualize an iTunes-like belvedere in-house. It could booty years and a massive bulk of resources, and because of this, carriers, and added technology companies are attractive for easier means to actualize accessible app marketplaces. Appia says that it will use the new allotment appear all-embracing amplification and new artefact development.
Bowman may be on to something—there seems to be a blitz of companies (i.e. Amazon) who are attractive to booty allotment in the access of adaptable apps. But accepting cartage to abounding of these food is activity to be a claiming as the adaptable app exchange apple becomes added fragmented.
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