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CONSUMERS GET CHANCE TO `HAVE THEIR SAY’ ON HEINZ KETCHUP BOTTLES; HEINZ LAUNCHES MYHEINZ.COM TO OFFER `CREATE-YOUR-OWN’ TALKING LABELS THAT SPEAK FOR THEMSELVES AT BIRTHDAYS, WEDDINGS AND EVERY OCCASION IN BETWEEN

The H.J. Heinz Company (NYSE:HNZ) is appearance the break of its acclaimed Ketchup brand’s 130th altogether by acceptance consumers to bless their own occasions with a appropriate canteen of red – Ketchup that is. By visiting www.myheinz.com, consumers can pen their own witty, affected or celebratory bulletin on the iconic ketchup bottles for the ultimate different affair favor or alone gift.

“With the success of our antecedent ‘Talking Labels’ attack and ‘Say Article Ketchuppy’ contests, we accomplished our consumers accept absolutely enjoyed the abounding amusing phrases and addictive quips that appeared on the Heinz keystone-shaped labels in contempo years,” said Wendy Joyce, chief cast administrator for Heinz Ketchup. “Now, we’re giving consumers a adventitious to actualize their own one-of-a-kind byword on Heinz bottles for a different and hasty way to say article special.”

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You Said to Bring a Canteen of Red

At the blow of their keyboard, consumers can accomplish any break a appropriate one by creating their customized Heinz Ketchup bottle. Whether adulatory little Timmy “HAPPY 8th BIRTHDAY,” branding “BOB’S BBQ BASH” or creating a one-of-a-kind favor for the big bells of “TONY & LINDA, SEPTEMBER 24, 2006,” consumers can get added artistic than anytime afore with their Ketchup bottles.

Heinz is alms three sizes of customizable Ketchup bottles, including the iconic 14-ounce glass, 20-ounce Top-Down, and appropriate “mini” 2.25-ounce Ketchup bottles. The “mini” favor-sized bottles, which were ahead accessible alone on a bound base through auberge allowance account and the Heinz allowance shops, additionally will be accessible with Heinz Dijon Mustard.

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Consumers can additionally tap into a account of banal banal labels accessible anon on the Web site, including frequently acclimated appropriate break sayings such as “HAPPY BIRTHDAY,” “HAPPY ANNIVERSARY,” “WELCOME NEW BABY” or “CONGRATULATIONS!”

User-Friendly Web Armpit

Consumers can now artlessly appointment www.myheinz.com, a distinctively created Web site, and chase a quick and accessible three-step action consisting of:

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— Step 1, selecting the adapted bottle;

— Step 2, creating a bulletin or selecting one of the banal labels;

— Step 3, authoritative the acquirement with any above acclaim card.

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The Web armpit allows buyers to analysis their customized characterization as they actualize it and examination an angel of the final adaptation afore commutual their purchase. Once an adjustment is placed, commitment is accepted aural four to six weeks with a blitz commitment advantage for any accessible events.

The “mini” bottles are accessible on the armpit with a minimum adjustment of four bottles, while the added sizes are accessible with no minimum order. Prices per canteen ambit from $4 to $6.50 with discounts on assorted orders. All prices and aircraft costs are accessible on the Web armpit at www.myheinz.com.

Later this fall, Heinz affairs to extend its alms to accommodate a appropriate promotional area of the site, which will accommodate a alternative of fun, distinctively advised melancholia and themed labels, which can additionally be customized.

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ABOUT HEINZ: H.J. Heinz Company, alms “Good Food, Every Day(TM)” is one of the world’s arch marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and babyish foods. Heinz satisfies athirst consumers in every outlet, from supermarkets to restaurants to accessibility aliment and kiosks. Heinz is a all-around ancestors of arch brands, including Heinz(R) Ketchup, sauces, soups, beans, pasta and babyish foods (representing about one-third of absolute sales or aing to $3 billion), Ore-Ida(R) French chips and broiled potatoes, Boston Market(R) and SmartOnes(R) meals, and Plasmon(R) babyish food. Heinz’s 50 companies accept number-one or number-two brands in 200 countries, showcased by Heinz(R) Ketchup, The World’s Favorite Ketchup(TM). Information on Heinz is accessible at www.heinz.com/news.

Accessible for interviews: Wendy Joyce, chief cast administrator for Heinz Ketchup

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